A variety of UV-blocking products appeal to sun-smart consumers
Implications - Western society has deemed it beautiful to have a golden tan, but more consumers are taking heed of the warnings provided by researchers in regards to sunbathing. Rather than stopping at traditional sunscreen, however, these health-conscious individuals are looking to other sun-smart products, which range from apparel to accessories and even cars. It seems that, when it comes to cancer risk, beauty just isn’t worth the cost.
Trend Themes
1. Rising Consumer Awareness About Sun Damage - Consumers are becoming more conscious about the harmful effects of sun damage, driving demand for innovative sun protection products.
2. Growth of the Sun Protection Industry - The sun protection industry is expanding as consumers invest in products that protect them from harmful UV rays.
3. Innovation in Sun Protection Products - New sun protection products, such as jewelry, clothing, and wipes, are emerging in the market, presenting opportunities for companies to offer innovative and trendy solutions.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry is responding to consumer demand for sun protection products and is creating new products that are convenient and luxurious.
2. Fashion - The fashion industry is offering trendy and fashionable sun protection clothing options to consumers who want to protect themselves from harmful rays while looking stylish.
3. Automotive - The automotive industry is exploring new designs and technologies that protect drivers and passengers from harmful UV radiation, such as polarized windows and protective coatings.
