'Unleash Your Run' by Nike Treads the Streets of Paris
Kamal Musharbash — November 2, 2010 — Marketing
The latest campaign by the famous apparel company had released 'Unleash Your Run' by Nike. In order to gain the public's attention, the runners went through the streets of Paris in Nike runners to promote and condone the message of healthy living.
'Unleash Your Run' by Nike had also opened up a Facebook page showing all the up-to-date events, videos, pictures and information about this venture. It is an innovative and social method of gaining popularity and marketing the famous brand.
'Unleash Your Run' by Nike had also opened up a Facebook page showing all the up-to-date events, videos, pictures and information about this venture. It is an innovative and social method of gaining popularity and marketing the famous brand.
Trend Themes
1. Social Runvertising - The trend of using social media as a platform to promote and market fitness campaigns.
2. Healthy Living - The trend of promoting and encouraging a healthy lifestyle through innovative marketing strategies such as street running.
3. Interactive Online Platforms - The trend of creating online platforms to engage with consumers and provide them with up-to-date information and content about brand campaigns.
Industry Implications
1. Sportswear - Sportswear brands can leverage social media and innovative marketing techniques like street running to promote their products and encourage healthy living.
2. Fitness and Wellness - Fitness and wellness industry can explore interactive online platforms like Facebook pages to engage with consumers and promote their services.
3. Digital Marketing - Digital marketing agencies can specialize in creating innovative online platforms for brands to promote their campaigns and engage with their target audience.
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