Mannequins replace living models in fashion advertising and editorial
Implications - A fascination with mannequins has surfaced, in which these dummy figures are becoming the primary subjects of some fashion stories and ads. With many consumers still considering real-life models “fake”—due to their impeccable beauty and seemingly unnatural proportions—the use of mannequins puts an ironic, satiric twist on traditional fashion photography. The fashion world may be agreeing with the consumer in that it sees today’s standards of beauty as too perfect and “plastic” as well.
Trend Themes
1. Mannequin Advertising - The use of mannequins in fashion advertising and editorial has emerged as a trend, providing a satirical take on traditional fashion photography and challenging today’s standards of beauty.
2. Photography Style Trends - Signature styles of photographers like Richard Bernardin cater to a great demand for cinematic and vintage aesthetics with sensuality, drawing attention to their works and captivating audiences.
3. Unique Marketing Graphics - To draw attention to marketing campaigns, companies should incorporate shocking or unique designs into their graphics, as consumers have become desensitized to cliche strategies.
Industry Implications
1. Fashion - The use of mannequins in fashion advertising and editorial reveals a new wave of creative experimentation in the industry with potential for unique marketing strategies.
2. Photography - Photographers like Richard Bernardin provide new opportunities for innovative photographic works, catering to a demand for signature cinematic and vintage aesthetic styles with sensuality.
3. Marketing - Incorporating unique designs and strategies into marketing graphics can effectively draw attention to campaigns, captivating audiences in an era of oversaturated advertising.
8 Featured, 69 Examples:
1,448,169 Total Clicks
Date Range:
Oct 10 — Jun 11
Trending:
Warm
Consumer Insight Topics:
