My Marriott Hotel is a Farmville-Like Game for the Hospitality Industry
Marissa Brassfield — June 15, 2011 — Marketing
References: online.wsj & designtaxi
Marriott International is hoping that its new recruiting game My Marriott Hotel will help it fill the 50,000 open positions at the company's locations worldwide. The game takes a Farmville-like approach: Users begin in a Marriott kitchen and must hire staff, purchase product, oversee food quality and expedite orders to the kitchen, all while staying within a predetermined budget.
David Rodriguez, Marriott's executive vice president for global human resources, told the Wall Street Journal that users will "find that in fact this is a very intriguing business" and that My Marriott Hotel would "demystify" the hotel industry.
Marriott told the WSJ that it plans to release additional recruiting games that focus on other aspects of the hotel industry; these new games will also be playable on mobile phones.
David Rodriguez, Marriott's executive vice president for global human resources, told the Wall Street Journal that users will "find that in fact this is a very intriguing business" and that My Marriott Hotel would "demystify" the hotel industry.
Marriott told the WSJ that it plans to release additional recruiting games that focus on other aspects of the hotel industry; these new games will also be playable on mobile phones.
Trend Themes
1. Gamified Recruiting - By creating gamified recruiting experiences like My Marriott Hotel, companies can engage and attract potential candidates in a more interactive and enjoyable way.
2. Industry-specific Games - Industry-specific games, such as My Marriott Hotel, offer organizations the opportunity to showcase their industry and recruit new talent with a firsthand experience.
3. Mobile Recruiting Games - Developing recruiting games that are playable on mobile phones opens up the opportunity to reach a wider audience and connect with potential candidates on-the-go.
Industry Implications
1. Hospitality - The hospitality industry can leverage gamified recruiting to attract and hire new talent effectively and efficiently.
2. Gaming - The gaming industry can collaborate with companies to develop industry-specific recruiting games and platforms.
3. Mobile Technology - Mobile technology companies can explore the development of mobile recruiting games to provide recruitment solutions for various industries.
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