DieFailWhale Lets You Shoot Errors, Carnival-Style
Marissa Brassfield — July 5, 2009 — Tech
References: diefailwhale & search.twitter
Carnival games and Twitter have joined forces for DieFailWhale, an easy and absolutely addicting online game that lets you shoot the infamous Twitter fail whale as many times as possible using your mouse.
DieFailWhale lets you tweet your score at the completion of each game, revealing just how viral a simple Flash game can be when Twitter is involved.
Implications - Mishaps will occur even within the most established site. The twitter fail whale is the iconic logo for when the major social media platform is down. Twitter turned their downfalls into a game to distract discouraged users when the site is down. This shows that when mistakes and incidents happen in a site or business, you can use new and fun ways to keep your users from discouragement.
DieFailWhale lets you tweet your score at the completion of each game, revealing just how viral a simple Flash game can be when Twitter is involved.
Implications - Mishaps will occur even within the most established site. The twitter fail whale is the iconic logo for when the major social media platform is down. Twitter turned their downfalls into a game to distract discouraged users when the site is down. This shows that when mistakes and incidents happen in a site or business, you can use new and fun ways to keep your users from discouragement.
Trend Themes
1. Gamified Error Management - DieFailWhale demonstrates the potential for turning system errors into addictive games, providing a new approach to error management in various industries.
2. Viral Marketing Through Gamification - The integration of Twitter into DieFailWhale showcases the power of combining social media and gaming to create viral marketing opportunities for businesses.
3. User Engagement Through Playful Interactions - DieFailWhale highlights the effectiveness of incorporating interactive and engaging elements within online platforms to enhance user experience and maintain user loyalty.
Industry Implications
1. Social Media - Social media platforms can leverage gamified error management strategies like DieFailWhale to entertain users during downtimes and retain user engagement.
2. Gaming - The success of DieFailWhale demonstrates the potential for developing games based on system errors, offering a unique gaming experience and attracting a broader audience.
3. Marketing - Marketers can utilize gamification techniques, as shown by DieFailWhale's viral success, to create captivating campaigns that increase brand awareness and user participation.
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