Social good is increasingly powered by crowdsourced campaigns
Implications - What one person can do, many can do better—this is the idea behind crowdsourced social good initiatives, in which non-profits are seeking help for their causes via collaborative and social networks. By building an army of do-gooders through crowdsourcing initiatives, traditional social causes can be magnified; rather than simply asking people for donations and the like, these initiatives, instead, ask consumers to “come together” to do their part.
Trend Themes
1. Crowdsourcing - Crowdsourcing campaigns make it possible to build an army of do-gooders to magnify social causes and reach more people.
2. Collaborative Creation - Events that bring together a variety of people with different skills like Good for Nothing participants solve issues faster and can collaborate optimally to bring social changes.
3. Micro-crowdsourced Fundraising - Platforms like Ten in Three combine traditional motivators behind giving with new knowledge and technology to raise funds for social and charity work in a short time.
Industry Implications
1. Social Impact - Industries that seek to create positive change in society and promote social good can reference the powerful effects of crowdsourcing and micro-crowdsourced fundraising to reach more people and make more significant impacts.
2. Non-profit - Non-profit organizations can take inspiration from the collaborative workspace like The Hub Network and utilize it to incubate ideas and create more significant impacts for social good.
3. Microfinance - Microfinance organizations like FINCA use disruptive ideas like providing loans without collateral to help small-scale entrepreneurs and benefit poor individuals, thereby breaking the cycle of poverty.
6 Featured, 49 Examples:
260,655 Total Clicks
Date Range:
Mar 11 — Jun 11
Trending:
Mild
Consumer Insight Topics:
