Tokii Lets You Manage Your Relationship Online
Michael Hines — April 4, 2011 — Lifestyle
References: tokii & springwise
Tokii is a new Canadian website designed to help couples improve their relationship. Tokii helps couples out by letting them check the status of their relationship online. Partners can request things from one another and update their moods.
Tokii definitely has a sort of Twitter or Farmville vibe to it. A status can be updated with certain emotions that can be expounded on in 140 characters or less. The Trading Post function of the site is what will probably interest most couples. Trading Post lets partners trade favors like back rubs and cleaning up the house. Sometimes asking for even the littlest of favors can lead to a blow-up, which is why it is so nice to be able to do it online. Tokii keeps everything anonymous, and no other users can be added as "friends" or see any of your relationship information.
Tokii definitely has a sort of Twitter or Farmville vibe to it. A status can be updated with certain emotions that can be expounded on in 140 characters or less. The Trading Post function of the site is what will probably interest most couples. Trading Post lets partners trade favors like back rubs and cleaning up the house. Sometimes asking for even the littlest of favors can lead to a blow-up, which is why it is so nice to be able to do it online. Tokii keeps everything anonymous, and no other users can be added as "friends" or see any of your relationship information.
Trend Themes
1. Online Relationship Management - Tokii's platform allows couples to manage and improve their relationship online, offering features like status updates, mood tracking, and favor trading.
2. Emotional Micro-blogging - Tokii's status updates resemble Twitter's 140-character format, enabling users to express and expound on their emotions in a concise manner.
3. Anonymous Relationship Support - Tokii's anonymity feature provides a safe space for couples to seek relationship advice and support without the fear of judgment or invasion of privacy.
Industry Implications
1. Technology - The development of online relationship management platforms like Tokii presents opportunities for tech companies to create innovative tools and features that enhance couples' communication and connection.
2. Social Networking - Tokii's resemblance to social networking platforms opens up potential for social media companies to explore new ways of engaging and serving couples with relationship-focused features.
3. Wellness - The mood tracking and emotional support aspects of Tokii offer wellness industry players opportunities to integrate mental and emotional well-being into relationship improvement services.
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