Hulu Promotes Its New Ad-Free Service with Ads
Christopher Magsambol — September 23, 2015 — Marketing
Streaming network Hulu is promoting its ad-free service through a seemingly uncharacteristic method -- advertisements. The spot ads are essentially commercials for a non-commercial service. The clever and humorous ads are all short, entertaining and most importantly, informative.
All the ads are self-referential and are a smart way to kick off a new service. The ad features a commercial director who turns the camera on himself to talk to the audience in a rather bleak, apocalyptic setting.
Streaming services like Hulu have been chasing Netflix for online supremacy, and going the ad-free route may be a smart move. One of Netflix's strengths is the lack of commercials and this option from Hulu is only a few dollars more. Perhaps these ads about ad-free services will help give Hulu a boost.
All the ads are self-referential and are a smart way to kick off a new service. The ad features a commercial director who turns the camera on himself to talk to the audience in a rather bleak, apocalyptic setting.
Streaming services like Hulu have been chasing Netflix for online supremacy, and going the ad-free route may be a smart move. One of Netflix's strengths is the lack of commercials and this option from Hulu is only a few dollars more. Perhaps these ads about ad-free services will help give Hulu a boost.
Trend Themes
1. Self-referential Ads - The trend of creating self-referential ads can be an opportunity for companies to promote their new products or services in a unique way.
2. Ad-free Services - The trend of offering ad-free services can be an opportunity for companies to attract customers who prefer uninterrupted content.
3. Humorous Ads - The trend of creating humorous ads can be an opportunity for companies to engage with their audience and promote their brand in a memorable way.
Industry Implications
1. Streaming Services - Streaming services can take advantage of the trend of ad-free services by offering this option to customers who prefer uninterrupted content.
2. Advertising - The advertising industry can learn from the trend of creating self-referential and humorous ads to create unique campaigns that engage audiences and promote brands effectively.
3. Marketing - Marketing professionals can learn from the trend of using a seemingly uncharacteristic method, such as ironic ad-free commercials, to promote new products or services effectively.
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