By Repositioning the Strap, the Be Bag Concept Turns into a Backpack
Laura McQuarrie — July 22, 2015 — Marketing
References: facebook & packagingoftheworld
The 'Be Bag' concept designed by the Bee Back agency is a clever bag design that changes its form for different types of use.
In order to go from a shoulder bag to a backpack, this design includes multiple holes so that the strap can be rearranged for alternate forms of support. In order to make the inclusion of additional holes as attractive as possible, the design concept imagines that this detail could be fit into the prominent logo on the bag. A fold-out flap is the only other element that needs to be altered in order to take this carrier from one that can be slung over the shoulder to a design that can be transported easily on the back.
The transforming bag would be an inspiring concept for retail stores, especially for providing consumers with an easy way to transport items home that's also like a stylish accessory.
In order to go from a shoulder bag to a backpack, this design includes multiple holes so that the strap can be rearranged for alternate forms of support. In order to make the inclusion of additional holes as attractive as possible, the design concept imagines that this detail could be fit into the prominent logo on the bag. A fold-out flap is the only other element that needs to be altered in order to take this carrier from one that can be slung over the shoulder to a design that can be transported easily on the back.
The transforming bag would be an inspiring concept for retail stores, especially for providing consumers with an easy way to transport items home that's also like a stylish accessory.
Trend Themes
1. Convertible Bag Design - Incorporating innovative features like multiple holes and fold-out flaps can create a bag that can easily transform to suit different types of use.
2. Versatile Luggage Design - Creating bags that can easily transform from shoulder bags to backpacks can offer convenience and style to consumers on-the-go.
3. Customizable Logo Design - Integrating small design details like multiple holes into a brand's logo can offer an opportunity for sleek and functional branding.
Industry Implications
1. Fashion Retail - Offering consumers innovative and stylish bags that can convert to suit different types of use can create new streams of revenue for fashion retailers.
2. Luggage Manufacturing - Manufacturing versatile bags that easily transform from shoulder bags to backpacks can offer added value to consumers and create a unique selling point in the market.
3. Branding and Graphic Design - Developing custom logos that incorporate innovative design features like multiple holes can offer functionality and branding opportunities for graphic and logo designers.
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