Zegna Ecotech Solar Jacket Makes Going Green Fashionable (UPDATE)
Brian G Randles — October 16, 2009 — Eco
References: treehugger
The Zegna Ecotech Solar Jacket is about as eco-friendly as an article of clothing can get. Made from recycled plastic and capable of charging your iPod or mobile phone, the jacket is the latest in green outerwear.
Perfect for snowboarding or skiing while listening to music, this Zegna jacket is paving the way for innovative eco-friendly attire. Check out more on the jacket by clicking the links below.
Implications - As modern society continues to place an increasing importance on eco-friendly products, companies that create products that they explicitly advertise as Green stand a better chance of impressing a highly critical media and eco-conscious consumers. Any company or brand that extols the environmental virtues of their product immediately engenders good will from the general public.
Perfect for snowboarding or skiing while listening to music, this Zegna jacket is paving the way for innovative eco-friendly attire. Check out more on the jacket by clicking the links below.
Implications - As modern society continues to place an increasing importance on eco-friendly products, companies that create products that they explicitly advertise as Green stand a better chance of impressing a highly critical media and eco-conscious consumers. Any company or brand that extols the environmental virtues of their product immediately engenders good will from the general public.
Trend Themes
1. Eco-friendly Clothing - There is a growing trend towards eco-friendly clothing, providing opportunities for companies to create innovative and sustainable fashion items.
2. Solar-powered Fashion - Solar-powered apparel, such as the Zegna Ecotech Solar Jacket, is gaining popularity, presenting disruptive innovation opportunities in the fashion industry.
3. Tech-enabled Outerwear - The integration of technology into outerwear, like the charging capabilities of the Zegna Ecotech Solar Jacket, offers opportunities to create innovative and functional clothing.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of eco-friendly clothing and solar-powered fashion to develop sustainable and technologically advanced apparel.
2. Renewable Energy - The renewable energy industry can explore collaborations with the fashion industry to further integrate solar power into clothing and accessories, creating disruptive innovation in the market.
3. Technology - The technology industry can partner with fashion brands to develop cutting-edge tech-enabled outerwear that combines functionality, style, and sustainable features.
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