This Peruvian Burger Chain Branding References 1990s-Era Design
Rebecca Byers — September 4, 2015 — Marketing
References: packagingoftheworld
This retro-inspired example of burger chain branding hails from Lima, Peru. Designed by Infinito Consultores agency, the to-go packaging range for Bembos burger chain features bold primary colors in simplistic geometrical designs that recall images of 1990s-era branding efforts.
In order to appeal to millennials, Infinito Consultores took inspiration from youth culture and pop art, with a vision for a visual identity that felt young and fresh. Despite the fact that Bembos was the first Peruvian burger chain and boasts 25 years of experience, the company has always been up against international competitors within their home country. The resulting packaging scheme and related marketing efforts are memorable, instantly recognizable and different enough from the imagery of their competitors to leave an impression.
In order to appeal to millennials, Infinito Consultores took inspiration from youth culture and pop art, with a vision for a visual identity that felt young and fresh. Despite the fact that Bembos was the first Peruvian burger chain and boasts 25 years of experience, the company has always been up against international competitors within their home country. The resulting packaging scheme and related marketing efforts are memorable, instantly recognizable and different enough from the imagery of their competitors to leave an impression.
Trend Themes
1. Retro-inspired Branding - Exploring 1990s-era design in branding to create a nostalgic and memorable experience for consumers.
2. Youth Culture Influences - Incorporating elements of youth culture and pop art into branding to resonate with millennials and Gen Z consumers.
3. Differentiation From Competitors - Creating a unique and distinct visual identity that sets a brand apart from international competitors within the same industry.
Industry Implications
1. Fast Food - Applying retro-inspired branding and youth culture influences to fast food chains to attract younger customers.
2. Food Packaging - Revamping packaging designs in the food industry to evoke nostalgia and appeal to a sense of familiarity and comfort.
3. Marketing and Advertising - Utilizing unique visual identities and memorable branding strategies to stand out in a competitive market and leave a lasting impression on consumers.
4.4
Score
Popularity
Activity
Freshness
