Drinkwel's 'Life of the Party' Kit Fuses Supplements and Smart Drinking Tips
Jana Pijak — September 13, 2016 — Lifestyle
References: drinkwel & urbanoutfitters
Drinkwel is a brand known for its range of hangover remedies that include post-party supplements and smart drinking kits. Its 'Life of the Party' kit is packaged in a compact tin that is ideal for on-the-go use and consists of multivitamin packets, refreshing breath mints and healthy cocktail tips that allow users to indulge without the guilt.
Though its branding makes Drinkwel's after-party kit a great novelty product for those who enjoy nights on the town, its smart drinking tips are reflective of Millennials' recent health-conscious evolution.
While still keen on indulging and having a leisurely drink, modern consumers are embracing healthier libations, fresh ingredient options and drinker-focused supplements like the ones offered in this particular kit.
Though its branding makes Drinkwel's after-party kit a great novelty product for those who enjoy nights on the town, its smart drinking tips are reflective of Millennials' recent health-conscious evolution.
While still keen on indulging and having a leisurely drink, modern consumers are embracing healthier libations, fresh ingredient options and drinker-focused supplements like the ones offered in this particular kit.
Trend Themes
1. Smart Drinking Tips - Disruptive innovation opportunity: Develop a mobile app that provides personalized smart drinking tips based on the user's alcohol consumption and health information.
2. Health-conscious Evolution - Disruptive innovation opportunity: Create a line of low-calorie, organic alcoholic beverages that cater to the growing market of health-conscious consumers.
3. Drinker-focused Supplements - Disruptive innovation opportunity: Invent a new category of drinker-focused supplements that not only aid in hangover recovery but also enhance the experience and effects of alcohol consumption.
Industry Implications
1. Supplement Industry - Disruptive innovation opportunity: Develop personalized supplement plans using machine learning algorithms to address specific hangover profiles and optimize recovery.
2. Beverage Industry - Disruptive innovation opportunity: Create innovative cocktail mixers infused with functional ingredients that provide health benefits while enhancing the drinking experience.
3. Mobile App Industry - Disruptive innovation opportunity: Design a mobile app that uses augmented reality to provide nutritional information about alcoholic beverages in real-time, helping users make healthier choices.
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