This Natural Food Company's Brand Identity Boasts Illustrated Elements
Jana Pijak — September 3, 2015 — Marketing
References: behance.net
Greek natural food company Phaos boasts an eye-catching brand identity, designed by Sofia Karioti. The brand specializes in superfood-infused products like organic chocolates, healthy beverages and a range of nutritious supplements that boost one's energy and immune system.
From its packaging to its promotional materials -- like business cards and even its website interface -- Phaos keeps its illustrated elements consistent. The brand's superfood ingredients are illustrated and hand-rendered using colored pencils. These illustrations of fruit like plums, peaches and goji berries are transferred to the natural food company's packages, shopping bags and its other promotional items.
In addition to capturing Phaos' business philosophy perfectly, this brand identity project also celebrates the company's naturally sourced and health-conscious ingredients.
From its packaging to its promotional materials -- like business cards and even its website interface -- Phaos keeps its illustrated elements consistent. The brand's superfood ingredients are illustrated and hand-rendered using colored pencils. These illustrations of fruit like plums, peaches and goji berries are transferred to the natural food company's packages, shopping bags and its other promotional items.
In addition to capturing Phaos' business philosophy perfectly, this brand identity project also celebrates the company's naturally sourced and health-conscious ingredients.
Trend Themes
1. Hand-rendered Branding - Brands are utilizing hand-drawn illustrations to add a unique touch to their packaging and promotional materials, creating an opportunity for the creative services industry to offer illustration and design services.
2. Superfood Supplements - Superfood-infused supplements are gaining popularity as consumers become more health-conscious, creating opportunities for the wellness industry to produce and market these products as alternative remedies that promote health and wellbeing.
3. Consistent Branding - Brands are striving for consistent branding throughout all their communication channels through illustrated elements, which creates an opportunity for marketing and design agencies to provide comprehensive branding solutions.
Industry Implications
1. Creative Services - The creative services industry can offer hand-drawn illustration and design services for brands looking to create a unique and consistent brand identity.
2. Wellness - The wellness industry can produce and promote superfood-infused supplements as alternative remedies that help consumers stay healthy and energized.
3. Marketing and Design - Marketing and design agencies can provide comprehensive branding solutions for brands seeking consistent visual messaging across all their communication channels.
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