Siempre Tequila is a New Craft Spirits Brand with Dynamic Packaging
Rebecca Byers — September 18, 2015 — Art & Design
References: facebook & siempretequila
Boasting a charismatic illustration inspired by Mexican folk art as its logo, Siempre Tequila is a new spirits brand made from 100% blue agave produced in Mexico's tequila heartland, Jalisco. The intricate nature of the folk art-inspired packaging speaks to the attention to detail that's put into the cultivation and production process.
Produced in small batches, Siempre Tequila is put through a post-double distillation oxygenation process in order to provide a smoother finish.
The hand drawn illustration that adorns the bottle was created specifically for Siempre Tequila by UK-based agency ILOVEDUST. Although Siempre Spirits is based in Canada, the distillery where Siempre Tequila is produced, called Destiladora del Valle de Tequila, is located in Jalisco.
Produced in small batches, Siempre Tequila is put through a post-double distillation oxygenation process in order to provide a smoother finish.
The hand drawn illustration that adorns the bottle was created specifically for Siempre Tequila by UK-based agency ILOVEDUST. Although Siempre Spirits is based in Canada, the distillery where Siempre Tequila is produced, called Destiladora del Valle de Tequila, is located in Jalisco.
Trend Themes
1. Folk Art Branding - Opportunity for other craft spirits brands to incorporate folk art-inspired packaging for a unique and memorable brand identity.
2. Small Batch Production - Potential for more spirits brands to adopt small batch production methods to emphasize quality and craftsmanship.
3. Post-double Distillation Oxygenation - Disruptive innovation opportunity for distilleries to explore oxygenation processes to enhance the smoothness of their spirits.
Industry Implications
1. Craft Spirits - Craft spirits industry can leverage the trend of folk art branding to create distinctive and culturally rich products.
2. Tequila - Tequila industry can explore the benefits of small batch production to differentiate their offerings in the market.
3. Design and Illustration - Design agencies and illustrators can tap into the demand for intricate and visually captivating packaging in the spirits industry.
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