Nike 'How Will You #makeitcount?' Inspires Athletic Resolutions
Matt Ho — January 4, 2012 — Pop Culture
For those who have made new year's resolutions in the athletic department, join the Nike ‘How Will You #makeitcount?’ campaign and see if you’ll follow through on what you hope to achieve.
The Nike ‘How Will You #makeitcount?’ is a new campaign that tries to inspire/motivate people to come up with a goal and see it through for the new year. To get everyone involved, the brand is encouraging people to tweet what they hope to achieve with the hashtag ‘#makeitcount.’ To push the campaign, Nike has released this clip featuring several athletes narrating what they’ll do to work towards their achievement.
A few professional athletes have already tweeted their goals, so if you want to get involved, tweet and show the world what you’ll do to up your game.
The Nike ‘How Will You #makeitcount?’ is a new campaign that tries to inspire/motivate people to come up with a goal and see it through for the new year. To get everyone involved, the brand is encouraging people to tweet what they hope to achieve with the hashtag ‘#makeitcount.’ To push the campaign, Nike has released this clip featuring several athletes narrating what they’ll do to work towards their achievement.
A few professional athletes have already tweeted their goals, so if you want to get involved, tweet and show the world what you’ll do to up your game.
Trend Themes
1. Athletic Resolutions - Emphasizing personal goals and achievements in the athletic department.
2. Motivational Campaign - Inspiring individuals to set and achieve their aspirations for the new year.
3. Social Media Participation - Encouraging people to share their goals and progress using the hashtag #makeitcount.
Industry Implications
1. Sporting Goods - Opportunity to promote athletic gear and equipment for individuals pursuing their resolutions.
2. Digital Marketing - Helping brands create motivating campaigns to engage and connect with their target audience.
3. Social Media - Platform opportunity to facilitate goal sharing, community building, and peer support for individuals striving to achieve their resolutions.
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