Boots First Aid Packaging Appeals to the Patient and Not the Nurse
Amelia Roblin — February 9, 2012 — Lifestyle
References: dzinemafia.wordpress & thedieline
Manufacturers of clinical products seem to feel the need to express an equally clinical image so that consumers take their band-aids and solutions seriously. However, there is an undoubted visual appeal associated with Boots First Aid packaging that doesn't require the typical dry and sterile look to sell.
If you've cut yourself, that's likely what's foremost in your mind. You would likely be drawn to the simple image of a bandage-wrapped finger, rather than a paragraph of bland black text and a lengthy pharmaceutical label.
It would be easy to go too far with a concept like this one; however, Dzine Mafia manages to keep the brand identity simple. Boots First Aid packaging is brightened up with soft colorful backgrounds and matching fonts. A photo of a hand appears on the front of each box, bottle and wrapper to clearly demonstrate the function of the product inside.
If you've cut yourself, that's likely what's foremost in your mind. You would likely be drawn to the simple image of a bandage-wrapped finger, rather than a paragraph of bland black text and a lengthy pharmaceutical label.
It would be easy to go too far with a concept like this one; however, Dzine Mafia manages to keep the brand identity simple. Boots First Aid packaging is brightened up with soft colorful backgrounds and matching fonts. A photo of a hand appears on the front of each box, bottle and wrapper to clearly demonstrate the function of the product inside.
Trend Themes
1. Patient-centered Packaging - There is an opportunity for clinical product manufacturers to develop packaging that appeals to patients rather than using a dry, sterile look.
2. Visual Appeal in First Aid Packaging - First aid product manufacturers could incorporate visual elements such as colorful backgrounds and images to make their packaging more attractive to consumers.
3. Function-focused Packaging - Developing packaging that clearly demonstrates the function of the product inside, such as a photo of a bandage-wrapped finger on the front of the box, bottle, or wrapper, can help consumers better understand the product and its use.
Industry Implications
1. Healthcare - Healthcare product manufacturers can disrupt the industry by considering patient-centric packaging to better appeal to consumers.
2. Consumer Goods - Consumer goods companies could take cues from the first aid industry and develop packaging that incorporates visual appeal and emphasizes function to improve sales.
3. Packaging - The packaging industry can disrupt the market by creating innovative and functional designs for clinical and first aid products that prioritize visual appeal and communicate function to users.
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