Therese Sennerholt Aims to Inspire with Words of Wisdom
Matt Ho — November 29, 2011 — Art & Design
References: theresesennerholtshop.se & feeldesain
While motivational posters aren't new, the approach that Therese Sennerholt has taken towards these prints certainly brings a refreshing design.
Therese Sennerholt is a talented Swedish art director who has modernized the classic motivational poster. Instead of sappy, larger-than-life images paired with cheesy phrases, the artist takes the minimalist route by writing inspiring phrases in a way that focuses on typography. Some of the phrases are even snarky in a way that makes the reader really rethink his/her behavior. The utilized typeface for each poster brings a unique look that also speaks to what the message is trying to bring.
Sennerholt's motivational prints are inspiring and perfect for modern times.
Therese Sennerholt is a talented Swedish art director who has modernized the classic motivational poster. Instead of sappy, larger-than-life images paired with cheesy phrases, the artist takes the minimalist route by writing inspiring phrases in a way that focuses on typography. Some of the phrases are even snarky in a way that makes the reader really rethink his/her behavior. The utilized typeface for each poster brings a unique look that also speaks to what the message is trying to bring.
Sennerholt's motivational prints are inspiring and perfect for modern times.
Trend Themes
1. Minimalist Motivational Art - Disruptive innovation opportunity: Explore new ways of creating minimalist motivational art by focusing on typography.
2. Snarky Inspirational Phrases - Disruptive innovation opportunity: Create motivational prints that challenge conventional wisdom with snarky and thought-provoking phrases.
3. Unique Typeface Design - Disruptive innovation opportunity: Experiment with unconventional typefaces to create motivational prints that convey a specific message.
Industry Implications
1. Art and Design - Disruptive innovation opportunity: Introduce new artistic approaches and techniques to create innovative motivational prints.
2. Print and Publishing - Disruptive innovation opportunity: Incorporate technology and digital printing methods to offer customizable and on-demand motivational prints.
3. Self-help and Personal Development - Disruptive innovation opportunity: Combine motivational art with digital platforms or AI to provide personalized and interactive self-help experiences.
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