Busy consumers look to on-demand niche services for convenience
Implications - Food subscription services and home deliveries gained ground in 2009. Since then, a new wave of subscription-based services have hit the marketplace, offering all types of products and packages catered to different consumer groups. In today’s world of busy schedules and on-the-go living, such targeted subscription services are exactly what convenience-minded consumers are looking for.
Trend Themes
1. Subscription-based Models - The rise of subscription-based services for different consumer groups has shown a shift towards convenience-minded consumers who prefer to receive goods through on-demand niche services.
2. Customization of Services - Businesses like Mycow and Los Panderos offer customization options to satisfy varying consumer preferences, showing a trend of providing tailored experiences through personalized services.
3. Social and Environmental Responsibility - Companies like Blissmo and Liga Masiva are using their business models to promote sustainable practices that benefit all stakeholders, indicating a trend towards social and environmental responsibility in business practices.
Industry Implications
1. E-commerce - Subscription-based services like Birchbox and Hoseanna that integrate e-commerce innovations opens up opportunities for entrepreneurs to cater to niche subscription-based markets.
2. Food and Beverage - Customized beef services like Mycow and subscription-based bakers like Los Panderos indicate a demand for unique food experiences, presenting an opportunity for culinary entrepreneurs to provide unique and customizable food and beverage products.
3. Social Entrepreneurship - Companies like Blissmo and Liga Masiva have shown that socially and environmentally responsible business models can be profitable while promoting sustainable consumption, pointing to a trend towards socially responsible entrepreneurship.
