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Emotionally Expressive Sports Ads

Clean the Sky - Positive Eco Trends & Breakthroughs

The Nike ‘Make it Count' Prints Show Athletes Fighti

— January 11, 2012 — Marketing
With the #makeitcount hashtag going on in Twitter and a commercial, the Nike ‘Make it Count’ prints have been released to push the brand’s new campaign a little further.

The Nike ‘Make it Count’ prints continue the brand’s new adverts, which revolve around the concept of having a sporty new years resolution. Much like the commercial itself, the prints feature the same cast of individuals in the video with motivational phrases scrawled over the images. Stimulating sayings such as “I’ll return to deliver” and “Walk to the stadium, sprint to the finish” are just a few examples of what Nike’s going for in the campaign.

For aspiring athletes looking for a motivational poster, the Nike ‘Make it Count’ prints will definitely do the trick.
Trend Themes
1. Emotional Advertising - Businesses can use emotional advertising to create a deeper connection with consumers and drive brand loyalty.
2. Social Media Campaigns - Employing a strong social media campaign can help companies reach a wider audience and engage with their customers in real-time.
3. Motivational Marketing - Motivational marketing can be used to inspire and empower customers, attracting them to the brand and encouraging them to take action.
Industry Implications
1. Sports Apparel - Sports apparel companies can use emotionally expressive ads to showcase their products and connect with customers on a deeper level.
2. Professional Sports Teams - Professional sports teams can employ social media campaigns to drive fan engagement and build excitement around upcoming games or events.
3. Fitness Clubs - Fitness clubs can use motivational marketing to inspire and encourage members to stay committed to their fitness goals, creating a stronger sense of community and loyalty.
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