The Motivational Nike Bench is Poignant Enough to Keep You Running
Susan Keefe — January 15, 2012 — Marketing
References: cargocollective & mymodernmet
Art Director and copywriter Annie Chiu of Cargo Collective devised a clever way to inspire runners to keep on truckin' with the Motivational Nike Bench. The clever campaign features your average park bench with a catch. The guerrilla advertisers have removed the seat from the park-side perch and left the Nike check mark and the word "Run" behind.
This interesting and attention-grabbing piece of advertising operates on the principle that if you remove a comfy place to rest your lazy bones you'll just have to keep on running. While you could easily select another bench to park at the Motivational Nike Bench is poignant enough to make you ashamed of your sloth and spurs you to reach your fitness goals rather than giving into your fatigue.
Clever, subtle and a touch infuriating, the Motivational Nike Bench is nothing short of genius.
This interesting and attention-grabbing piece of advertising operates on the principle that if you remove a comfy place to rest your lazy bones you'll just have to keep on running. While you could easily select another bench to park at the Motivational Nike Bench is poignant enough to make you ashamed of your sloth and spurs you to reach your fitness goals rather than giving into your fatigue.
Clever, subtle and a touch infuriating, the Motivational Nike Bench is nothing short of genius.
Trend Themes
1. Seatless Fitness Perches - Opportunity for disruptive innovation: Develop seatless fitness perches to motivate individuals to keep moving and reach their fitness goals.
2. Guerrilla Advertising - Opportunity for disruptive innovation: Explore creative and attention-grabbing guerrilla advertising techniques to effectively engage with target audiences.
3. Motivational Campaigns - Opportunity for disruptive innovation: Design motivational campaigns that inspire individuals to overcome their laziness and stay committed to their goals.
Industry Implications
1. Fitness Equipment Manufacturing - Opportunity for disruptive innovation: Create innovative fitness equipment that challenges conventional seating and encourages physical activity.
2. Advertising and Marketing - Opportunity for disruptive innovation: Develop unique and memorable advertising strategies that provoke emotional responses and drive consumer behavior.
3. Wellness and Fitness Coaching - Opportunity for disruptive innovation: Offer personalized wellness and fitness coaching programs that incorporate motivational techniques to maximize client engagement and results.
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