WeTopia Turns In-Game Item Purchases into Real-World Donations
Michael Hines — December 26, 2011 — Social Good
References: wetopia & springwise
Gamers looking to do some good in the world are going to fall bum over noggin' for WeTopia. WeTopia is a new online game designed to turn the hours spent building a virtual town or city into charitable donations.
WeTopia was created by Sojo Studios and is free to play. The game centers around building a village and filling it with things its villagers need to live. Certain in-game items like trees and vitamins cost real-world money to purchase. When purchased, Sojo Studios donates the real-life version of that item to a charity in need. "Joy Points" for items can also be earned by watching ads or through making a charitable donation.
WeTopia is currently partnered with 12 non-profit organizations performing charitable deeds around the globe. In these tight financial times its tough to get people to donate money to worthy causes. Games like WeTopia are a great way to reward people for donating.
Contact Information
WeTopia website
WeTopia on Facebook
WeTopia on Twitter
WeTopia was created by Sojo Studios and is free to play. The game centers around building a village and filling it with things its villagers need to live. Certain in-game items like trees and vitamins cost real-world money to purchase. When purchased, Sojo Studios donates the real-life version of that item to a charity in need. "Joy Points" for items can also be earned by watching ads or through making a charitable donation.
WeTopia is currently partnered with 12 non-profit organizations performing charitable deeds around the globe. In these tight financial times its tough to get people to donate money to worthy causes. Games like WeTopia are a great way to reward people for donating.
Contact Information
WeTopia website
WeTopia on Facebook
WeTopia on Twitter
Trend Themes
1. Virtual Charitable Donations - The trend of integrating virtual experiences with real-world charitable donations presents opportunities for businesses to create innovative platforms that incentivize users to give back.
2. Gamification for Social Good - The trend of using game mechanics to engage and motivate users to support charitable causes offers businesses the chance to develop interactive experiences that drive social impact.
3. Partnerships Between Gaming and Charitable Organizations - The trend of collaboration between gaming companies and non-profit organizations paves the way for disruptive innovation in creating mutually beneficial platforms that generate charitable donations.
Industry Implications
1. Gaming - The gaming industry can explore opportunities to create games that integrate charitable donations, encouraging users to participate in virtual experiences while benefiting real-world causes.
2. Technology - The technology industry can leverage advancements in virtual reality and gamification to create immersive experiences that empower users to make social contributions.
3. Non-profit - Non-profit organizations can embrace gamification techniques to engage a wider audience and drive fundraising efforts through innovative collaborations with gaming companies.
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