'Typocalypse' Describes the Most Distinguishing Attributes of Fonts
Jason Soy — September 7, 2011 — Pop Culture
With a name like Typocalypse, you'd think it would be the end of the world for typefaces, but these posters are actually a series of humorous descriptors that provide small blurbs about each font's most distinguished attributes.
For instance, Helvetica, the typeface adored most by hipsters and counter culture enthusiasts, is best described as a conformist font because of each letter's commitment for uniformity.
As viewers continue to look through the Typocalypse collection, the descriptors become much more zany. Arial is described as "the devil," Comic Sans as "the hand of God," and FF Scala Sans as "pawning all italics."
Implications - Consumers enjoy products with an element of sarcasm because it provides them with humorous diversions, which also acts as a source of tension relief. Corporations may consider using more humorous content in promotional campaigns in order to disseminate information while garnering mass consumer attention.
For instance, Helvetica, the typeface adored most by hipsters and counter culture enthusiasts, is best described as a conformist font because of each letter's commitment for uniformity.
As viewers continue to look through the Typocalypse collection, the descriptors become much more zany. Arial is described as "the devil," Comic Sans as "the hand of God," and FF Scala Sans as "pawning all italics."
Implications - Consumers enjoy products with an element of sarcasm because it provides them with humorous diversions, which also acts as a source of tension relief. Corporations may consider using more humorous content in promotional campaigns in order to disseminate information while garnering mass consumer attention.
Trend Themes
1. Humorous Content - Creating humorous content can capture consumer attention and provide a source of tension relief.
2. Sarcasm in Marketing - Incorporating sarcasm in promotional campaigns can engage consumers and make information dissemination more entertaining.
3. Font Personality Descriptors - Developing font personality descriptors can add humor and character to typography designs.
Industry Implications
1. Advertising - The advertising industry can leverage humorous content and sarcasm in marketing campaigns to captivate audiences.
2. Graphic Design - Graphic designers can explore font personality descriptors to create typography designs with added humor and character.
3. Digital Content Creation - In the field of digital content creation, incorporating humor can enhance user engagement and make information more enjoyable to consume.
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