Cuoto Toothpaste Features Vivid and Nostalgic Packaging
Jana Pijak — August 23, 2016 — Fashion
References: kaufmann-mercantile
Cuoto Toothpaste's retro branding is a representation of the oral care brand's rich history. Launched by a pharmacist in 1932, the toothcare product is known for freshening one's breath while simultaneously preventing gum disease symptoms as well as common cavities.
Available at artisanal lifestyle shop Kaufmann Mercantile, Cuoto Toothpaste features nostalgic packaging that consists of a retro tube in a white, yellow and black color scheme. Additionally, the product is sold within a bright orange and black box that features the company's signature logo in cursive typography.
This retro toothpaste branding will appeal to consumers with an appreciation for artisanal beauty and oral care goods. Synonymous with quality, this product is vibrantly branded while hinting at its positive reputation and longevity within an oversaturated market.
Available at artisanal lifestyle shop Kaufmann Mercantile, Cuoto Toothpaste features nostalgic packaging that consists of a retro tube in a white, yellow and black color scheme. Additionally, the product is sold within a bright orange and black box that features the company's signature logo in cursive typography.
This retro toothpaste branding will appeal to consumers with an appreciation for artisanal beauty and oral care goods. Synonymous with quality, this product is vibrantly branded while hinting at its positive reputation and longevity within an oversaturated market.
Trend Themes
1. Retro Branding - Incorporating nostalgic packaging can create a unique and appealing brand identity in oversaturated markets.
2. Artisanal Beauty - The combination of vibrant branding and high-quality ingredients can attract consumers with an appreciation for artisanal goods.
3. Longevity Marketing - Leveraging a rich history and positive reputation can differentiate a product within competitive industries.
Industry Implications
1. Oral Care - The oral care industry can explore retro branding to attract consumers seeking unique and aesthetically pleasing toothcare products.
2. Lifestyle Retail - Artisanal lifestyle shops can capitalize on the trend of retro branding by offering products like Cuoto Toothpaste.
3. Beauty and Personal Care - Brands in the beauty and personal care industry can consider incorporating nostalgic elements in packaging to stand out in a crowded market.
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