Propercorn's Refreshed Packages Spotlight Global Illustrators
Laura McQuarrie — April 19, 2018 — Lifestyle
References: instagram & packagingoftheworld
Propercorn recently collaborated with seven artists from around the world to create a refreshed packaging series that reflects the brand's colorful spirit. Each newly redesigned popcorn product visually captures the essence of highly unique flavors like Sour Cream & Black Pepper or Sweet Coconut & Vanilla.
The design of each popcorn package includes a landscape that helps to paint a picture of the world from which the flavors originated. For instance, the Lightly Sea Salted variety is illustrated with a boat at sea, while the Peanut Butter & Almond popcorn boasts rolling nutty hills.
As well as boasting the designs from each illustrator on the front of the packages, Propercorn's new packaging also highlight the names of each artist on the back of each new pack.
The design of each popcorn package includes a landscape that helps to paint a picture of the world from which the flavors originated. For instance, the Lightly Sea Salted variety is illustrated with a boat at sea, while the Peanut Butter & Almond popcorn boasts rolling nutty hills.
As well as boasting the designs from each illustrator on the front of the packages, Propercorn's new packaging also highlight the names of each artist on the back of each new pack.
Trend Themes
1. Artist-designed Branding - Opportunities to collaborate with artists to create unique and engaging packaging designs that visually capture unique flavors.
2. Geography-based Packaging - An opportunity to create packaging designs that showcase the origin of flavors, and take consumers on a visual journey.
3. Illustration-based Packaging - An opportunity to integrate visually striking illustrations that depict the essence and flavor profile of a product or service.
Industry Implications
1. Food and Beverage - The food and beverage industry can adopt artist-designed packaging to differentiate their product packaging and capture the essence of unique flavors.
2. Consumer Packaged Goods (CPG) - The CPG industry can make use of geography-based packaging to offer an engaging customer experience and differentiate their packaging from competitors.
3. Marketing and Advertising - Marketing agencies can leverage Illustration-based packaging to create visually striking packaging designs that attract attention and increase brand recognition.
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