'Bonga Foods' Packs the Power of Baobab Superfruit into Bite-Sized Chews
Katherine Pendrill — June 8, 2015 — Social Good
References: bongafoundation.org & kickstarter
The superfood candies from 'Bonga Foods' pack 10 times the antioxidants of blueberries into chewy bite-sized portions. Harvested from African Baobab trees, these organic superfood chews are a healthy and socially conscious snack option.
The Bonga Foods line consists of both chewable candies and organic powders made from the Baobab fruit. Because Baobab is naturally rich in fiber, potassium, vitamin C and antioxidants, these superfood products are a healthy and nutritious option. The chewable candies are perfect for salads, trail mix or a grab-and-go snack, while the powder can be added to smoothies, oatmeal or yogurt for a natural superfood boost.
Bonga Foods works exclusively with local farmers in Sub-Saharan Africa to harvest the Baobab trees for its superfood candies and powders. By encouraging fair trade and ethical harvesting of the Baobab superfruit, the company is able to bring its nutritious products to consumers.
The Bonga Foods line consists of both chewable candies and organic powders made from the Baobab fruit. Because Baobab is naturally rich in fiber, potassium, vitamin C and antioxidants, these superfood products are a healthy and nutritious option. The chewable candies are perfect for salads, trail mix or a grab-and-go snack, while the powder can be added to smoothies, oatmeal or yogurt for a natural superfood boost.
Bonga Foods works exclusively with local farmers in Sub-Saharan Africa to harvest the Baobab trees for its superfood candies and powders. By encouraging fair trade and ethical harvesting of the Baobab superfruit, the company is able to bring its nutritious products to consumers.
Trend Themes
1. Baobab Superfruit Craze - Opportunity for businesses to create products featuring the nutrient-rich Baobab superfruit
2. Chewable Superfood Snacks - Opportunity for businesses to create healthy and convenient chewable snacks for consumers on-the-go
3. Ethical Sourcing - Opportunity for businesses to promote ethical farming practices and support fair trade in their supply chains
Industry Implications
1. Food and Beverage - Companies can develop new products with Baobab superfruit as a primary ingredient to tap into the health food market
2. Health and Wellness - Opportunity for companies to promote the health benefits of Baobab superfruit in their products and services to appeal to health-conscious consumers
3. Sustainability - Businesses can use the Bonga Foods model as an example to promote sustainable and ethical sourcing practices for their products
5.1
Score
Popularity
Activity
Freshness
