Suja Juice Launched a Creative Campaign to Promote These Juices
Mishal Omar — September 26, 2016 — Lifestyle
These limited-edition activated charcoal drinks from Suja Juice sold out almost immediately upon their release.
The company is known for seeking out and rewarding those who are loyal to the brand using personal platforms such as Twitter to do so. While black juices are certainly an uncommon product, Suja Juice used the shock-factor of the stark color of the drinks as well as its usual brand loyalty rewards to promote it. The brand sent bottles of the juice to known celebrities and public figures who had previously been loyal to the company, who then posted the bottles on their social media accounts due to the photogenic nature of the charcoal drinks. As a result, the juices sold out quickly and the brand received free advertising for its unusual new collection of organic schizandra berry juice, organic ginger juice, organic lemon juice and organic stevia leaf extract mixed into a drinkable liquid form.
Suja Juice's campaign functions as inspiration for other small brands to utilize the free marketing platforms that surround them in order to promote their products in a way that is creative and distinct.
The company is known for seeking out and rewarding those who are loyal to the brand using personal platforms such as Twitter to do so. While black juices are certainly an uncommon product, Suja Juice used the shock-factor of the stark color of the drinks as well as its usual brand loyalty rewards to promote it. The brand sent bottles of the juice to known celebrities and public figures who had previously been loyal to the company, who then posted the bottles on their social media accounts due to the photogenic nature of the charcoal drinks. As a result, the juices sold out quickly and the brand received free advertising for its unusual new collection of organic schizandra berry juice, organic ginger juice, organic lemon juice and organic stevia leaf extract mixed into a drinkable liquid form.
Suja Juice's campaign functions as inspiration for other small brands to utilize the free marketing platforms that surround them in order to promote their products in a way that is creative and distinct.
Trend Themes
1. Activated Charcoal Products - There is a growing trend of limited-edition products that incorporate activated charcoal, providing opportunities for innovation in various industries.
2. Brand Loyalty Rewards - Companies can leverage brand loyalty to promote new products and increase sales by rewarding loyal customers with exclusive offerings or incentives.
3. Influencer Marketing - The use of influencers to promote products on social media platforms offers an effective way to generate buzz, increase brand awareness, and drive sales.
Industry Implications
1. Beverage Industry - The beverage industry can explore the use of activated charcoal as a unique ingredient to create limited-edition drinks that attract attention and generate sales.
2. Health and Wellness Industry - The health and wellness industry can capitalize on the trend of activated charcoal products by incorporating it into skincare, supplements, or detox products.
3. Social Media Marketing Industry - The social media marketing industry can provide services to help brands identify and collaborate with influencers to promote their products effectively, leveraging their existing customer base.
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