Blue Cross' 'Work Out Like a Dog' Bootcamp Features Canine Exercises
Katherine Pendrill — January 19, 2017 — Lifestyle
References: bluecross.org.uk & huffingtonpost
In an effort to raise awareness about its work, the national pet charity Blue Cross has teamed up with fitness instructor Born Barikor to develop a one-of-a-kind exercise class called 'Work Out Like A Dog.' For those who have always wanted to experience the joy their pooch feels when it runs for a wayward tennis ball, this unusual fitness class is the perfect opportunity.
As the first canine-inspired bootcamp for humans, Work Out Like A Dog turns some of the most popular doggy activities into fun fitness challenges. The class itself is 45-minutes long and combines aerobic and conditioning exercises that are directly inspired by popular canine exercises. This includes games of fetch, a tug-of-war, frisbee, high-intensity interval training and a circuit routine.
Fun for humans and man's best friend, the experiential campaign cleverly helps consumers understand the health benefits that dogs enjoy from their favorite outdoor activities.
As the first canine-inspired bootcamp for humans, Work Out Like A Dog turns some of the most popular doggy activities into fun fitness challenges. The class itself is 45-minutes long and combines aerobic and conditioning exercises that are directly inspired by popular canine exercises. This includes games of fetch, a tug-of-war, frisbee, high-intensity interval training and a circuit routine.
Fun for humans and man's best friend, the experiential campaign cleverly helps consumers understand the health benefits that dogs enjoy from their favorite outdoor activities.
Trend Themes
1. Canine-inspired Workouts - The emerging trend of integrating dog exercises into human workouts presents a disruptive innovation opportunity for fitness and pet industries.
2. Experiential Fitness Classes - An innovation opportunity lies in developing more immersive workouts with unique themes and experiences beyond traditional fitness programs.
3. Pet-friendly Exercises - The trend towards more inclusive, pet-friendly workouts creates an opportunity for fitness businesses to differentiate themselves and tap into the growing pet market.
Industry Implications
1. Fitness Industry - The fitness industry can benefit from the canine-inspired workout trend by introducing new workout styles, classes and equipment to attract new customers.
2. Pet Care Industry - Pet care businesses can develop new workout programs and equipment designed specifically for pet owners and their furry friends, tapping into the emerging pet wellness market.
3. Experiential Marketing Industry - The emerging trend of experiential fitness classes presents a unique opportunity for advertising and marketing agencies to collaborate with fitness brands to create immersive brand experiences that attract new consumers.
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