Ford is Now Using Microsoft's HoloLens for Its Design Center
Laura McQuarrie — October 5, 2017 — Autos
References: media.ford & blogs.windows
Ford is now employing mixed-reality technology from Microsoft's HoloLens for visualizing holographic car creations in its Design Center. With this innovation, it is easier than ever for its designers to see desired changes made to a vehicle before one's eyes, including everything from side mirrors to grilles and even different interior options.
Since visualizing proposed design changes can be a time-consuming process, especially when it comes to the creation of clay models, Microsoft HoloLens now plays a vital role in speeding up the design process. Now, both clay prototypes and physical production vehicles may be augmented with the mixed-reality technology. The technology also has the potential to be used in several phases of the design process, including early product creation and later studies on engineering.
This new design system has implications for the future of automotive design for both designers and customers, as the holographic images can be seen in real-time.
Since visualizing proposed design changes can be a time-consuming process, especially when it comes to the creation of clay models, Microsoft HoloLens now plays a vital role in speeding up the design process. Now, both clay prototypes and physical production vehicles may be augmented with the mixed-reality technology. The technology also has the potential to be used in several phases of the design process, including early product creation and later studies on engineering.
This new design system has implications for the future of automotive design for both designers and customers, as the holographic images can be seen in real-time.
Trend Themes
1. Mixed-reality Automotive Design - Utilizing mixed-reality technology like Microsoft's HoloLens in automotive design enables real-time visualization of proposed changes, expediting the design process.
2. Augmented Prototypes - Augmenting clay prototypes and physical production vehicles with mixed-reality technology presents opportunities for faster iterations and more efficient design testing.
3. Real-time Holographic Visualization - Real-time holographic images in automotive design offer designers and customers the ability to see desired changes instantly, enhancing collaboration and decision-making.
Industry Implications
1. Automotive Design - The adoption of mixed-reality technology in automotive design opens up new possibilities for faster and more innovative vehicle creation.
2. Virtual Reality Technology - Virtual reality technology, like Microsoft's HoloLens, could be leveraged in various industries beyond automotive design, offering immersive and interactive experiences.
3. Product Design - Mixed-reality technology has disruptive potential in the broader field of product design, streamlining the design process and enabling real-time visualization.
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