Huawei's Kentucky Fried Chicken Phone Comes with Branded Apps
Huawei's new Kentucky Fried Chicken phone, available to consumers in China, gives users everything they could possibly hope for if they're serious fans of the American fried chicken chain. The branded phone comes with specialty KFC software including a delivery app and a music app.
The Kentucky Fried Chicken phone is clearly different from more standard Huawei options. Firstly, the phone's body is bright, KFC-red rather than steel grey or black. It also comes engraved with a picture of Colonel Sanders' iconic visage as well as the number "1987" in honor of the restaurant's first year in China.
The KFC delivery app is unique to the Kentucky Fried Chicken phone, but it isn't the only perk. The music app noted above isn't just a Spotify alternative — it lets users control the music playing in local KFC restaurants, serving as a mobile jukebox.
The Kentucky Fried Chicken phone is clearly different from more standard Huawei options. Firstly, the phone's body is bright, KFC-red rather than steel grey or black. It also comes engraved with a picture of Colonel Sanders' iconic visage as well as the number "1987" in honor of the restaurant's first year in China.
The KFC delivery app is unique to the Kentucky Fried Chicken phone, but it isn't the only perk. The music app noted above isn't just a Spotify alternative — it lets users control the music playing in local KFC restaurants, serving as a mobile jukebox.
Trend Themes
1. Branded Smartphones - There is a trend of companies partnering with smartphone manufacturers to create branded phones, providing unique specialized software and features.
2. Restaurant Partnerships - Restaurants are exploring partnerships with technology companies to create unique digital experiences for their customers, such as specialized apps and services.
3. Mobile Brand Integration - Brands are integrating their products and services into the mobile experience to create a seamless and immersive brand experience for consumers.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can explore opportunities to collaborate with various brands and create customized phones to cater to specific market segments.
2. Restaurant Chains - Restaurant chains can partner with technology companies to develop specialized apps and services that enhance the dining experience and engage customers in unique ways.
3. Digital Music Streaming - Digital music streaming platforms can collaborate with restaurants to create interactive jukebox experiences for customers, allowing them to control the music played at the location using their smartphones.
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