The 'InvisiShield' Packaging Keeps Harmful Pathogens at Bay
Michael Hemsworth — March 19, 2020 — Marketing
References: food-beverage.aptar & packagingeurope
The 'InvisiShield' packaging has been unveiled by Aptar Food + Beverage to offer a solution for brands that will help with keeping fresh-cut fruits, vegetables and seafood free from unwanted pathogens.
The anti-pathogenic packaging solution can used to protect freshly prepared produce from bacteria, viruses, and fungi, which could help immensely to mitigate the risks caused by these pathogens. The packaging solution is capable of being integrated into packaging and will work for 24 to 48 hours without being detectable to the consumer for a noninvasive experience.
President, Aptar CSP Technologies, John Belfance spoke on the 'InvisiShield' packaging saying, "We are extremely proud of our technology and the tremendous amount of work that has led to this launch. We have material science expertise that we are applying to food safety solutions at a critical time when consumers are demanding better and healthier food packaging outcomes."
The anti-pathogenic packaging solution can used to protect freshly prepared produce from bacteria, viruses, and fungi, which could help immensely to mitigate the risks caused by these pathogens. The packaging solution is capable of being integrated into packaging and will work for 24 to 48 hours without being detectable to the consumer for a noninvasive experience.
President, Aptar CSP Technologies, John Belfance spoke on the 'InvisiShield' packaging saying, "We are extremely proud of our technology and the tremendous amount of work that has led to this launch. We have material science expertise that we are applying to food safety solutions at a critical time when consumers are demanding better and healthier food packaging outcomes."
Trend Themes
1. Anti-pathogenic Food Packaging - The rise of packaging innovations that prioritize food safety, keeping harmful pathogens at bay and reducing the risks for consumers.
2. Noninvasive Packaging Solutions - Exploring packaging technologies that enhance food safety without affecting the texture, taste, smell and appearance of food products.
3. Smart Packaging Solutions - Adoption of intelligent packaging solutions equipped with sensors, labels, and tags to monitor food quality and safety in real-time.
Industry Implications
1. Food Packaging Industry - Innovative packaging solutions that offer products an extra layer of protection from foodborne pathogens and freshness preservation opportunities.
2. Food Safety Industry - Developments in food safety technologies, processing, and testing for effective pathogen prevention and control measures.
3. Fresh Produce Industry - Expanding the use of advanced packaging solutions to keep fresh-cut fruits, vegetables and seafood free from harmful pathogens and increase their shelf life.
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