Clover Sonoma Created a First-of-Its-Kind Fully Renewable Carton for Milk
Laura McQuarrie — March 17, 2020 — Eco
References: cloversonoma & newhope
Everything from tubes of toothpaste to notoriously hard to recycle produce containers are being reinvented and Clover Sonoma is introducing an innovation of its own with the first fully renewable carton for milk. The paperboard for the new carton will be Forest Stewardship Council (FSC) certified and the lining used for the carton will be made from fossil-fuel-free bio-derived plastic.
Notably, the carbon footprint of this fully renewable milk carton from Clover Sonoma is 50% lower than conventional cartons and the origins of both the paper board and liner are easily traced. This summer, consumers can look forward to seeing the packaging in the form of half-gallon and quart milk cartons.
Image Credit: Clover Sonoma
Notably, the carbon footprint of this fully renewable milk carton from Clover Sonoma is 50% lower than conventional cartons and the origins of both the paper board and liner are easily traced. This summer, consumers can look forward to seeing the packaging in the form of half-gallon and quart milk cartons.
Image Credit: Clover Sonoma
Trend Themes
1. Renewable Packaging - The trend of creating fully renewable, sustainable and eco-friendly packaging products has been on the rise, opening up the opportunity for innovation and growth in various industries.
2. Bio-derived Plastics - The trend of using bio-derived plastics for packaging materials continues to gain momentum making it an attractive opportunity for companies in the packaging and plastics industries.
3. Product Traceability - The trend of providing transparency in the sourcing of materials and supply chain processes is becoming a necessity as consumers become more conscious and mindful of their purchases, creating a unique opportunity for companies to innovate a more traceable supply chain process.
Industry Implications
1. Packaging Industry - The packaging industry is ripe for disruption, offering a chance for companies to create more sustainable and eco-friendly alternatives to traditional products.
2. Milk Industry - The milk industry can benefit from implementing renewable and sustainable packaging for their products as a differentiating factor in the market, as well as a way to appeal to eco-conscious consumers.
3. Plastic Industry - The plastic industry is presented with an opportunity to innovate and pivot towards renewable and bio-derived plastic materials, thereby tackling the issue of single-use plastics and enhancing their sustainability credentials.
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