Chipotle Introduces Tamper-Proof Packaging During the Coronavirus
Daniel Johnson — March 16, 2020 — Business
References: chipotle & mobilemarketer
Chipotle is now creating tamper-proof packaging options in order to address any concerns consumers may have about ordering from the chain during the coronavirus outbreak. Using tamper-proof packing will ensure no contact between delivery personal and food will occur. The chain is also adding new options for customers to convey special instructions that can limit contact, and it will also offer free delivery from March 15th to March 31st for any orders costing between $10-200.
The restaurant has also taken actions to increase its capacity to deal with online orders, ensuring it can meet any increased demand that may arise.
Additionally, delivery tracking can provide customers with real-time step-by-step updates about the progression of any order.
Overall consumers may value the increased precautions undertaken by the brand.
Image Credit: Chipotle
The restaurant has also taken actions to increase its capacity to deal with online orders, ensuring it can meet any increased demand that may arise.
Additionally, delivery tracking can provide customers with real-time step-by-step updates about the progression of any order.
Overall consumers may value the increased precautions undertaken by the brand.
Image Credit: Chipotle
Trend Themes
1. Tamper-proof Packaging - Implementing tamper-proof packaging can help address consumer concerns and ensure no contact between delivery personnel and food during the coronavirus outbreak, presenting opportunities for packaging companies to innovate.
2. Contactless Delivery - Offering contactless delivery options and real-time order tracking can help enhance customer experience and address safety concerns, creating opportunities for delivery service providers to improve their offerings.
3. Increased Online Ordering Capacity - Expanding online ordering capacity can help meet rising demand and provide a seamless ordering experience, offering opportunities for technology companies to develop innovative solutions to streamline the process.
Industry Implications
1. Packaging - The packaging industry can capitalize on the need for tamper-proof packaging options to address concerns during the coronavirus outbreak and provide enhanced safety measures.
2. Delivery Services - Delivery service providers can seize the opportunity to offer contactless delivery options and improve tracking systems to cater to safety-conscious consumers during the coronavirus outbreak.
3. Technology - Technology companies can develop and enhance online ordering systems to increase capacity and improve the ordering experience for consumers in light of the increased demand during the coronavirus outbreak.
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