The Thinking Tree Spirits Butterfly Lavender Vodka is Color-Changing
Michael Hemsworth — January 8, 2023 — Lifestyle
References: thinkingtreespirits & bevnet
The Thinking Tree Spirits Butterfly Lavender Vodka is a vibrant spirit crafted with flavor, quality and experience in mind to enable mixologists alike to craft high-quality cocktails with ease.
The spirits starts off with premium vodka that's infused with butterfly pea flower and a touch of Oregon lavender and vanilla essence. This will offer floral notes perfect for adding increased character and complexity to any cocktail or mixed drink of your choosing. The use of butterfly pea flower also means the spirit will change color from purple to pink when mixed with citrus.
CEO Emily Jensen spoke on the Thinking Tree Spirits Butterfly Lavender Vodka saying, "We make our products for bartenders and home cocktail enthusiasts and are always looking for a more engaging experience. We created our Butterfly Lavender Vodka with a flair for drama so that it’s fun to work with as a maker.”
The spirits starts off with premium vodka that's infused with butterfly pea flower and a touch of Oregon lavender and vanilla essence. This will offer floral notes perfect for adding increased character and complexity to any cocktail or mixed drink of your choosing. The use of butterfly pea flower also means the spirit will change color from purple to pink when mixed with citrus.
CEO Emily Jensen spoke on the Thinking Tree Spirits Butterfly Lavender Vodka saying, "We make our products for bartenders and home cocktail enthusiasts and are always looking for a more engaging experience. We created our Butterfly Lavender Vodka with a flair for drama so that it’s fun to work with as a maker.”
Trend Themes
1. Color-changing Spirits - Crafting spirits that change color when mixed with certain ingredients, such as butterfly pea flower and citrus, can create a unique and engaging experience for customers.
2. Floral-infused Spirits - Adding flower flavors such as butterfly pea and lavender to spirits can create a distinct taste profile and add complexity to cocktails.
3. Cocktail Enthusiast Spirits - Creating spirits and cocktails with the home or professional bartender in mind can cater to a growing market of customers looking for high-quality and engaging drink experiences.
Industry Implications
1. Alcohol Manufacturing - Alcohol manufacturers can explore infusing their spirits with unique and botanical flavors to differentiate themselves in a crowded market.
2. Hospitality - Bartenders and mixologists in restaurants and bars can use these infusions and unique color-changing properties to create memorable cocktail experiences for customers.
3. Food and Beverage Retail - Retailers can appeal to the growing market of cocktail enthusiasts by offering unique and novel spirits with interesting flavor infusions.
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