GROW Välling Takes Cues from Traditional Baby Weaning in Sweden
Laura McQuarrie — May 2, 2023 — Life-Stages
References: instagram & foodnavigator-usa
Välling is the watery, nutrient-dense and filling drink made primarily from ground oats that's commonly served to babies and toddlers in Sweden, and GROW Välling helps to ease young ones into a new way of eating. This product sets itself apart from more traditional versions of the product that have added sugar or corn syrup solids and heavy vegetable oils. Instead, this formula relies on its oat base for natural sweetness.
This oat drink has the potential to help young ones around the world make the transition to solid food and nourish them far beyond. As founder and CEO Christina Andersson told FoodNavigator-USA, "Välling is a traditional food from Sweden that has been around for centuries and is used by over half of all children beginning when you are weaning a baby or starting solid food... and used all the way up to a child, like my brother, who drank it until he was seven years old."
This oat drink has the potential to help young ones around the world make the transition to solid food and nourish them far beyond. As founder and CEO Christina Andersson told FoodNavigator-USA, "Välling is a traditional food from Sweden that has been around for centuries and is used by over half of all children beginning when you are weaning a baby or starting solid food... and used all the way up to a child, like my brother, who drank it until he was seven years old."
Trend Themes
1. Toddler Nutrition Trends - GROW Välling is an innovative approach to traditional baby weaning in Sweden that introduces the nutritious and filling oat drink to young ones around the world.
2. Natural and Healthy Beverage Trends - GROW Välling's reliance on its oat base for natural sweetness and avoidance of added sugars and heavy vegetable oils presents an opportunity for similar natural and healthy beverage products.
3. Millennial Parenting Trends - GROW Välling's traditional and natural approach to baby and toddler nutrition caters to millennial parents seeking to make healthy and culturally-rooted choices for their children.
Industry Implications
1. Baby and Toddler Food Industry - GROW Välling's use of traditional Swedish methods for baby weaning presents opportunities for innovation in the baby and toddler food industry around the world.
2. Plant-based Beverage Industry - GROW Välling's use of a nutrient-dense oat base presents an opportunity for innovation in the plant-based beverage industry, particularly for those seeking natural and healthy options.
3. Organic Food Industry - GROW Välling's emphasis on natural sweetness and avoidance of added sugars and heavy vegetable oils presents an opportunity for innovation in the organic food industry, particularly for those seeking products with minimal processing and additives.
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