Kraft Heinz Company Debuts Its Latest Brand, HOMEBAKE 425°/:30
Grace Mahas — May 3, 2023 — Art & Design
References: homebake42530
Kraft Heinz Company proudly presents its latest brand, HOMEBAKE 425°/:30. The new offering is set to revolutionize the concept of family dinner with its versatile collection of frozen entrées, side dishes, and vegetables. Utilizing innovative technology and a distinct cooking method, main courses, sides, and veggies can all be prepared simultaneously in a standard oven at 425 degrees for 30 minutes – an industry first.
Time-strapped parents can now select the evening's entrée, side, and vegetable, place all three eco-friendly trays in the oven while retaining the film, and savor a simple, well-rounded family meal that appears and tastes like it was made from scratch in just half an hour.
HOMEBAKE 425°/:30 boasts over 500 potential menu combinations from 15 core products, including Chicken Parmesan, Southwest Style Chipotle Chicken, Pulled Pork with BBQ Sauce, Italian Style Cauliflower, Green Bean Casserole, Cheesy Broccoli, and Parmesan Crusted Potato Medley.
“With HOMEBAKE 425°/:30, we’re giving consumers solutions to the pain points we all experience when cooking, and shattering the notion that there needs to be a tradeoff when it comes to quality, convenience, customization,
and crave-ability,” said Alan Kleinerman, Vice President of Disruption, Kraft Heinz.
Time-strapped parents can now select the evening's entrée, side, and vegetable, place all three eco-friendly trays in the oven while retaining the film, and savor a simple, well-rounded family meal that appears and tastes like it was made from scratch in just half an hour.
HOMEBAKE 425°/:30 boasts over 500 potential menu combinations from 15 core products, including Chicken Parmesan, Southwest Style Chipotle Chicken, Pulled Pork with BBQ Sauce, Italian Style Cauliflower, Green Bean Casserole, Cheesy Broccoli, and Parmesan Crusted Potato Medley.
“With HOMEBAKE 425°/:30, we’re giving consumers solutions to the pain points we all experience when cooking, and shattering the notion that there needs to be a tradeoff when it comes to quality, convenience, customization,
and crave-ability,” said Alan Kleinerman, Vice President of Disruption, Kraft Heinz.
Trend Themes
1. Customizable Frozen Dishes - The trend towards customizable frozen entrées and side dishes is disrupting the traditional concept of pre-packaged frozen meals.
2. Versatile Frozen Food Cooking Technology - Innovative cooking technology that allows for the simultaneous preparation of main courses, sides, and vegetables in the same oven at the same temperature is revolutionizing the frozen food industry.
3. Eco-friendly Packaging - The trend towards eco-friendly packaging solutions for frozen food products is disrupting the traditional use of plastic and paper materials, creating an opportunity for sustainable packaging innovation.
Industry Implications
1. Frozen Food - The customizable frozen food trend presents an opportunity for disruption in the traditional pre-packaged frozen meal industry, creating a space for forward-thinking foods companies to innovate with technology and packaging.
2. Packaging - The eco-friendly packaging trend is disrupting the frozen food packaging industry, opening up opportunities for sustainable packaging solutions that meet consumer demand.
3. Food Services - The trend towards versatile frozen food cooking technology presents an opportunity for food service companies to enhance their food preparation efficiency, allowing them to streamline their processes while still providing high-quality food options.
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