The LEGO Guggenheim Museum Kit Celebrates the Architect's 150th Birthday
Ellen Smith — June 8, 2017 — Marketing
The LEGO Guggenheim Museum Kit was made to celebrate the 150th anniversary of the birth of the famous architect who designed the structure.
Frank Lloyd Wright, born June 8th, 1867, completed the iconic New York Art museum in 1959 -- quickly becoming the architect's best-loved building. Equipped with its trademark spiral staircases, the Guggenheim remains a landmark destination attracting thousands of tourists every year.
Design enthusiasts can now re-create a scaled down rendition of the museum as part of LEGO's architecture series, which creates building kits dedicated to well-loved buildings across the world. LEGO's Guggenheim Museum kit is a more intricate rendition of the previous kit which was introduced in 2009. The new kit contains nearly 800 pieces and comes complete with details like yellow taxi cabs dotting the perimeter of the building.
Frank Lloyd Wright, born June 8th, 1867, completed the iconic New York Art museum in 1959 -- quickly becoming the architect's best-loved building. Equipped with its trademark spiral staircases, the Guggenheim remains a landmark destination attracting thousands of tourists every year.
Design enthusiasts can now re-create a scaled down rendition of the museum as part of LEGO's architecture series, which creates building kits dedicated to well-loved buildings across the world. LEGO's Guggenheim Museum kit is a more intricate rendition of the previous kit which was introduced in 2009. The new kit contains nearly 800 pieces and comes complete with details like yellow taxi cabs dotting the perimeter of the building.
Trend Themes
1. Museum-inspired LEGO Kits - Opportunity for the development of more complex and detailed LEGO kits that replicate famous architecture.
2. LEGO Architecture Series - Disruptive innovation opportunity for LEGO to create building kits dedicated to well-loved buildings across different industries.
3. Replica Building Kits - Potential for the expansion of replica building kits that cater to design enthusiasts.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to create more educational and detailed building kits that appeal to design enthusiasts.
2. Architectural Design - Disruptive innovation opportunity for architects to collaborate with toy manufacturers in creating replica building kits that showcase their designs.
3. Tourism - Potential for the tourism industry to market and sell replica building kits of iconic landmarks as souvenirs to tourists.
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