Smoby's 'Friends House' Includes Boys in Home-Centered Imaginary Play
Laura McQuarrie — March 23, 2016 — Life-Stages
References: king-jouet & smoby
There are countless playhouse designs on the market that embrace pink, white and purple colorways, but the 'Friends House' from Smoby is designed to be more inclusive of young boys. In spaces like the interior, garden and picnic area, the Friends House features details like interactive gaming spaces. Other design details include two doors so that kids can easily come and go, as well as an electronic door bell, flower pots and 360-degree shutters.
In promotional pictures and videos of the product, Smoby prominently features more young boys than girls.
As gender disparity issues come to light across multiple industries, toys like dollhouses, stroller toys, dolls and kitchen playsets that are typically designed for girls are being reshaped and marketed in an entirely new way.
In promotional pictures and videos of the product, Smoby prominently features more young boys than girls.
As gender disparity issues come to light across multiple industries, toys like dollhouses, stroller toys, dolls and kitchen playsets that are typically designed for girls are being reshaped and marketed in an entirely new way.
Trend Themes
1. Inclusive Play - Companies can create play spaces, toys, and games that encourage inclusivity of all genders.
2. Gender-neutral Design - Toy design can incorporate colors and themes that are not specifically associated with a certain gender.
3. Diverse Marketing - Companies can feature a diverse group of children in their marketing materials to promote inclusivity and diversity.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can explore gender-neutral designs and marketing to reach a wider audience and promote inclusivity.
2. Home Decor - Home decor companies can design and create gender-neutral playhouses and furniture to promote gender inclusivity.
3. Advertising - Advertising agencies can help toy companies create campaigns that promote gender-neutral toys and encourage inclusivity.
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