Mattel's Most Famous Doll is Now Broadcasting Her Own Videos on YouTube
Katherine Pendrill — June 25, 2015 — Life-Stages
References: youtube & businessinsider
Barbie recently joined YouTube with a series of video diaries about movies, music and style. Mattel started the new project as a way of bringing the famous doll into the digital age.
The video diaries are posted to YouTube and run for about three minutes. The premise behind the videos is that Barbie is live-broadcasting from her brightly colored bedroom in Malibu, California. Similar to other YouTube stars, each Barbie broadcast shares personal style tips and discusses popular topics such as music and movies. Barbie even includes a 'fun facts about me' list, which is something a number of other famous bloggers feature in their own videos.
Barbie already has an extremely popular Instagram account and now she can add YouTube sensation to her resume as well.
The video diaries are posted to YouTube and run for about three minutes. The premise behind the videos is that Barbie is live-broadcasting from her brightly colored bedroom in Malibu, California. Similar to other YouTube stars, each Barbie broadcast shares personal style tips and discusses popular topics such as music and movies. Barbie even includes a 'fun facts about me' list, which is something a number of other famous bloggers feature in their own videos.
Barbie already has an extremely popular Instagram account and now she can add YouTube sensation to her resume as well.
Trend Themes
1. Youtube Video Diaries - Creating video diaries on YouTube is a growing trend that allows individuals and brands to connect with audiences in a personal and engaging way.
2. Digital Influencer Partnerships - Collaborating with digital influencers, like Barbie, presents opportunities for brands to expand their reach and connect with new target markets.
3. Cross-platform Branding - Expanding brand presence across multiple digital platforms, such as YouTube and Instagram, allows for diverse engagement opportunities and wider market exposure.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can explore digital content creation and partnerships with YouTube content creators to stay relevant and engage with tech-savvy children.
2. Fashion and Style - The fashion and style industry can leverage YouTube to showcase personal style tips, collaborate with influencers, and connect with a broader audience.
3. Entertainment and Media - The entertainment and media industry can utilize YouTube as a platform to create engaging content, connect with fans, and generate additional revenue streams.
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