The Loved Sonic the Hedgehog is Coming Back as Sonic Boom
Jennifer Paul — February 10, 2014 — Marketing
Our favorite spikey haired cartoon character and game is going to back again with Sega and Sonic Boom. His lightening quick legs are going to be back in action with a new game, television show and toys. This is definitely something to look forward to if you used to play the Sonic the Hedgehog game when you were younger.
Sega announced that it plans to launch Sonic Boom with a multitude of mediums. This means that Sonic fans will be playing Sonic Boom soon enough. The television series will feature an entirely new look and design. The new Sonic the Hedgehog will air on the Cartoon Network and the game plans to land on Nintendo WiiU and 3DS platforms as well.
The toys are in conjunction with Sega and toy company TOMY. It will produce plushies, action figures, vehicles and more. No release date is set yet but we will keep our eyes peeled.
Sega announced that it plans to launch Sonic Boom with a multitude of mediums. This means that Sonic fans will be playing Sonic Boom soon enough. The television series will feature an entirely new look and design. The new Sonic the Hedgehog will air on the Cartoon Network and the game plans to land on Nintendo WiiU and 3DS platforms as well.
The toys are in conjunction with Sega and toy company TOMY. It will produce plushies, action figures, vehicles and more. No release date is set yet but we will keep our eyes peeled.
Trend Themes
1. Revamped Classic Game Characters - The trend of revamping classic video game characters with new games, TV shows, and toys presents an opportunity for companies to tap into the nostalgia market and attract both older fans and new generations.
2. Multimedia Launches - The trend of launching a single franchise across multiple mediums (such as TV, video games, and toys) creates a more immersive fan experience and presents an opportunity for companies to reach and engage with fans through various channels.
3. Collaboration with Toy Companies - The trend of collaborating with toy companies to produce merchandise for franchises creates additional revenue streams and increases brand awareness among children and collectors.
Industry Implications
1. Video Game Industry - The video game industry can leverage the trend of revamping classic game characters to create new games and franchises that appeal to both longtime fans and new players.
2. Television Industry - The television industry can capitalize on the trend of launching franchises across multiple mediums to attract a wider audience and engage with fans through additional channels, such as streaming platforms and social media.
3. Toy Industry - The toy industry can benefit from the trend of collaborating with entertainment companies to produce merchandise for popular franchises, creating additional revenue streams and driving sales among collectors and children.
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