Brands are opening physical facilities for esports and content creation
Trend - Esports teams and organizations have begun opening physical facilities across the world for players to hone their skills, participate in live events, explore wellness practices, and produce in-house content. Physical esports facilities also house content creators and professional esports players pursuing higher opportunities and help connect influencers looking to collaborate.
Insight - Content houses and facilities provide a unique gaming experience to locals looking to get involved with the esports scene. Content facilities often become gathering places for lovers of a specific team or game. This helps local fans connect with their idols and participate in events such as local area network (LAN) tournaments and meet and greets. By fostering relationships with notable team members and aspiring creators, consumers looking to pursue a professional career in gaming can network easier and seek out opportunities within the scene.
Insight - Content houses and facilities provide a unique gaming experience to locals looking to get involved with the esports scene. Content facilities often become gathering places for lovers of a specific team or game. This helps local fans connect with their idols and participate in events such as local area network (LAN) tournaments and meet and greets. By fostering relationships with notable team members and aspiring creators, consumers looking to pursue a professional career in gaming can network easier and seek out opportunities within the scene.
Workshop Question - What experiences would help your customers better connect with each other/your brand?
Trend Themes
1. Esports Facility Boom - Esports teams and organizations are opening physical facilities for players to train and produce in-house content, signalizing a rise in demand for high-quality and dedicated spaces for esports enthusiasts.
2. Content Houses and Facilities - Content houses and facilities are fostering relationships with aspiring creators and notable esports team members, ultimately, making it easier to seek opportunities in the esports scene and pursue professional careers.
3. Creative Gaming Studios - The esports industry has seen a continual rise in content studios, which will become increasingly valuable in an era of media amplification, particularly in creating engaging content that appeals to youth culture-driven audiences.
Industry Implications
1. Real Estate - There will be future opportunities for real estate development companies to invest in developing esports facilities, an upcoming trend for homes to gamers, thus opening new market segments.
2. Entertainment - Esports is becoming one of the fastest-growing entertainment industries worldwide, broad horizon for investing in the industry's dedicated spaces and content development.
3. Sports - There is a growing trend of unity between professional sports and esports, a huge opportunity for sports franchises to establish their esports teams and help grow their fanbase in the esports industry.
