Brands are creating retro-style appliances with modern smart features
Trend - Brands are creating retro-style kitchen appliances equipped with modern technology. These appliances offer nostalgic designs, bringing a natural, simpler feel to a modern kitchen. These products do not compromise on function or convenience, as they feature modern smart technologies.
Insight - Nostalgia is an evergreen trend when considering customer motivations. When a modern product boasts the right balance between function and nostalgia, the target customer is more likely to purchase the product due to the inherent emotional connection. While many industries embrace nostalgia, such as the entertainment industry offering remakes of past content, others look at nostalgia as a gimmick. This places pressure on more industries to incorporate nostalgia into functional products.
Insight - Nostalgia is an evergreen trend when considering customer motivations. When a modern product boasts the right balance between function and nostalgia, the target customer is more likely to purchase the product due to the inherent emotional connection. While many industries embrace nostalgia, such as the entertainment industry offering remakes of past content, others look at nostalgia as a gimmick. This places pressure on more industries to incorporate nostalgia into functional products.
Workshop Question - How could your brand leverage nostalgia to sell to the modern consumer?
Trend Themes
1. Nostalgic Aesthetics - Brands are creating retro-style kitchen appliances equipped with modern technology to offer a natural, simpler feel in a modern kitchen.
2. Portable and Adjustable Design - Portable and adjustable design features in kitchen appliances such as range hoods, making them more flexible and task-specific.
3. Chunky Retro Aesthetics - Retro chunky aesthetics in coffee makers and espresso machines present disruptive innovation opportunities by balancing form and function.
Industry Implications
1. Home Appliances - The home appliances industry can incorporate innovative designs such as nostalgic aesthetics and portable, adjustable features to capture customer emotions and increase product demand.
2. Kitchenware - The kitchenware industry can use chunky retro aesthetics in coffee makers and espresso machines to offer customers more unique and personalised products.
3. Product Design - The product design industry can use retro aesthetic designs to create innovative products that have a nostalgic charm and add a degree of customizability.
