Tier One Entertainment Opens a BLCKBOX Flagship Store in Manila
References: tier.one & esportsinsider
Tier One Entertainment has opened doors to its BLCKBOX flagship store in Manila, Philippines. The store will primarily sell esports merchandise and limited edition items like jerseys, team-specific products, and more. Tier One, which is heavily involved in talent management, is the umbrella organization for over 1000 content producers. In 2019, Tier One started producing items, and in 2021, it unveiled BLCKBOX as a distinct gaming and lifestyle fashion brand. In addition to providing jerseys for Blacklist International, BLCKBOX has worked with other notable individuals to increase access to gaming-related streetwear in the Philippines.
The physical store is the brand’s first, offering merchandise that was previously only available on its online website. The ‘Day One Collection,’ a limited-edition product release, will be used to commemorate the store's launch.
Image Credit: Tier One Entertainment
The physical store is the brand’s first, offering merchandise that was previously only available on its online website. The ‘Day One Collection,’ a limited-edition product release, will be used to commemorate the store's launch.
Image Credit: Tier One Entertainment
Trend Themes
1. Esports Merchandise Stores - There is a disruptive innovation opportunity for specialized retail stores that focus on selling merchandise related to esports and gaming.
2. Limited Edition Collections - Retailers can explore limited edition collections of gaming and lifestyle fashion products as a way to create excitement and hype around their brand.
3. Online to Physical Stores - Businesses that sell products online can benefit from establishing physical stores as a way to expand their customer base and increase brand visibility.
Industry Implications
1. Retail Industry - The retail industry can leverage the growing popularity of esports and gaming as a way to attract younger demographics to their stores.
2. Entertainment Industry - The entertainment industry can explore opportunities to partner with esports and gaming brands to create limited edition merchandise and capitalize on the growing demand for gaming-related products.
3. Fashion Industry - The fashion industry can explore the potential of creating a distinct niche within their brand to offer gaming-related streetwear and limited edition collections.
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