Cosmetic brands offer refills for travel-sized products
Trend - Designed to be used quickly and then tossed, mini cosmetic products create waste and cost more--but they're highly convenient for travel. As the industry invests in circular business models, travel cosmetics with reusable packaging and refill options are a way around waste and high costs.
Insight - As climate change worsens, more consumers are feeling a growing sense of urgency in minimizing their impact on the environment. In recent years, even the way consumers travel has evolved as they grapple with the ecological impact of their desire for escapism. As more people seek out ways to balance their personal desires with environmental protection, they're turning to brands that make this process easier in both micro and macro ways.
Insight - As climate change worsens, more consumers are feeling a growing sense of urgency in minimizing their impact on the environment. In recent years, even the way consumers travel has evolved as they grapple with the ecological impact of their desire for escapism. As more people seek out ways to balance their personal desires with environmental protection, they're turning to brands that make this process easier in both micro and macro ways.
Workshop Question - How could your brand make it easier for customers to reduce their impact on the environment?
Trend Themes
1. Circular Travel Cosmetics - As climate change worsens, more consumers are turning to travel cosmetic brands that invest in circular business models, including reusable packaging and refill options, to minimize their impact on the environment.
2. Recyclable Beauty Packaging - As consumers seek out ways to reduce plastic waste in their bathrooms, brands like Plaine Products are offering sustainable packaging solutions, like aluminum bottles that can be easily recycled and refilled.
3. Next-gen Sustainable Fragrances - Aeir's Extrait Molecular de Parfum introduces a new generation of luxury fragrances that highlight bio-engineered formulations, clean technology, and circular materials, while using NFC technology for an immersive web-3 experience.
Industry Implications
1. Travel Cosmetics Industry - The Travel Cosmetics industry can invest in circular business models, like reusable packaging and refill options, to cater to consumers seeking out eco-friendly and convenient cosmetic products.
2. Beauty Packaging Industry - The Beauty Packaging industry can meet demands for sustainable solutions to reduce plastic waste, such as recyclable and refillable packaging options.
3. Fragrance Industry - The Fragrance industry can innovate in sustainability by using circular materials, clean technology, and bio-engineered formulations in its products to appeal to eco-conscious consumers.
5 Featured, 45 Examples:
102,204 Total Clicks
Date Range:
Jun 21 — Apr 23
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