Businesses in healthcare turn their focus to reducing carbon emissions
Trend - In recent years, institutions in healthcare have been advocating for "greener" healthcare models to reduce environmental impact. In response, brands in medical care fields are offering treatments with low carbon footprints, and expanding virtual healthcare to reduce transportation emissions.
Insight - The healthcare industry is a large contributor to global pollution, and in the face of climate change, there's now more research going into evolving the industry to better align with environmental protection. As more people feel inclined to shop and live sustainably--and governments and organizations push for policies that reduce healthcare's carbon footprint--businesses in this space face a distinct pressure to evolve towards sustainable production and service models.
Insight - The healthcare industry is a large contributor to global pollution, and in the face of climate change, there's now more research going into evolving the industry to better align with environmental protection. As more people feel inclined to shop and live sustainably--and governments and organizations push for policies that reduce healthcare's carbon footprint--businesses in this space face a distinct pressure to evolve towards sustainable production and service models.
Workshop Question - In what areas could your business reduce its carbon footprint?
Trend Themes
1. Sustainable Healthcare - Increasing concern for environmental protection is driving medical care fields to adapt treatments with low carbon footprints and sustainable production models.
2. Sustainable Sports Medicine - The use of biologically sourced materials, recycled fabrics, and post-use plastics in enhancing the design and engineering of sports braces are gaining in popularity.
3. Virtual Healthcare Expansion - Direct-to-consumer health and wellness brands are collaborating with healthcare systems to create a more streamlined experience for patients.
Industry Implications
1. Healthcare - The healthcare industry is evolving to better align with environmental protection and sustainability, which are shaping the development of innovative products and service models.
2. Sports Medicine - Businesses in sports medicine are committing to reducing their environmental footprint by incorporating sustainable materials in their products and processes.
3. Direct-to-consumer - Direct-to-consumer brands in the healthcare industry are implementing virtual healthcare and expanding provider offerings to enhance the patient experience.
