Furia Unveils a New Visual Rebrand and a Betnacional Partnership
References: furia.gg & esportsinsider
Brazilian esports organization FURIA has received a visual rebrand along with a new partnership with betting platform Betnacional. FURIA has been given a spot in the Brazil Game Show (BGS), which prompted the rebranding of its jersey and its social media channels. The organization has a booth at the event in partnership with HyperX, and FURIA’s CS:GO team will be playing in the qualifiers for the IEM Major Rio 2022.
The new visual elements are inspired by graffiti culture, fusing the organization’s vision with its urban identity. FURIA will also be launching a new facility in Miami’s Wyndwood neighborhood, a known area for street art in the city.
Bryner Caldas, Head of Creative at FURIA, commented: “The colours are the symbol of the renewal of the FURIA brand. They were already part of our DNA when we talk about inclusion and diversity and social issues. Now they are also part of our competition uniform. FURIA is the same in passion and competition, only now it enters to win with much more energy.”
Image Credit: FURIA
The new visual elements are inspired by graffiti culture, fusing the organization’s vision with its urban identity. FURIA will also be launching a new facility in Miami’s Wyndwood neighborhood, a known area for street art in the city.
Bryner Caldas, Head of Creative at FURIA, commented: “The colours are the symbol of the renewal of the FURIA brand. They were already part of our DNA when we talk about inclusion and diversity and social issues. Now they are also part of our competition uniform. FURIA is the same in passion and competition, only now it enters to win with much more energy.”
Image Credit: FURIA
Trend Themes
1. Esports Brand Partnerships - Esports organizations can leverage brand partnerships for visual rebrands to increase brand awareness and fan engagement.
2. Incorporating Urban Culture Into Esports - Esports organizations can incorporate urban culture and street art into their branding and facilities to appeal to younger audiences.
3. Diversifying Esports Fan Base - Esports organizations can showcase inclusive and diverse values and themes in their branding and events to attract a larger and more diverse fan base.
Industry Implications
1. Esports - Esports organizations can partner with betting and lifestyle brands and incorporate urban culture to increase brand awareness and fan engagement.
2. Sports Betting - Betting platforms can partner with esports organizations to expand into the gaming market and attract younger audiences.
3. Urban Art and Culture - Urban art and culture businesses can partner with esports organizations to showcase their art and attract younger audiences to their businesses.
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