Former G2 and DrDisrespect Creatives Work Together on Studio Z1MT
References: instinct3.de & esportsinsider
Thorsten Denk, a former Art Director and creative lead for DrDisrespect's brand, and Karina Ziminaite, a former Head of Content for G2 Esports, are establishing the creative agency Z1MT. The collaboration taps multimedia company INSTINCT3, and focuses on creating campaigns for esports, personal, and endemic brands. Emphasizing the company's commitment to quality, Ziminaite stated that the new venture will "work with only chosen companies and choose projects that correspond with their vision."
“We want to bring together the best of the best and instead of having them spend 70% of their time handling situations that hold them back, let them free their imagination. We know that our future clients will benefit from mutual trust and our hunger for novelty and exploration,” said Karina Ziminaite.
Image Credit: Z1MT
“We want to bring together the best of the best and instead of having them spend 70% of their time handling situations that hold them back, let them free their imagination. We know that our future clients will benefit from mutual trust and our hunger for novelty and exploration,” said Karina Ziminaite.
Image Credit: Z1MT
Trend Themes
1. Esports Advertising - Z1MT's focus on creating campaigns for esports, personal, and endemic brands highlights the rising trend of advertising in the esports industry.
2. Creative Agency Collaboration - The collaboration between Z1MT, INSTINCT3 and former creatives from G2 Esports and DrDisrespect's brand showcases a trend towards creative agency collaboration in the gaming and esports industry.
3. Quality Over Quantity - Z1MT's emphasis on their commitment to quality and working with chosen projects reflects a trend of prioritizing quality over quantity in esports and gaming branding and marketing.
Industry Implications
1. Esports Marketing - Esports and endemic brands can benefit from Z1MT’s esports-focused marketing campaigns and expertise to reach their target audience.
2. Creative Agencies - Z1MT's collaboration with multimedia company INSTINCT3 presents an opportunity for creative agencies to partner with esports and gaming companies to create engaging marketing campaigns.
3. Gaming Brands - Z1MT's team, with its creativity and esports expertise, presents an opportunity for gaming brands to work with a talented agency that can create campaigns tailored to the gaming community.
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