Brands launch shower attachments that diffuse aromatherapy tablets into water
Trend - Brands are launching attachments for showerheads that incorporate aromatherapy into the showering experience. These products enhance showers from just a grooming process to a necessary part of a daily self-care routine. These products are easy to install on existing shower systems.
Insight - Each person has a different shower routine, with some showering in the morning and some at night. For many people, the shower is a calming experience that helps them relax before or after a hard day. Additionally, many people spend more time in the shower than necessary, either listening to music or thinking. While the steam produced by a shower is effective at clearing sinuses and opening pores, the amount of time spent in showers shows that it is a viable space for more value-adds.
Insight - Each person has a different shower routine, with some showering in the morning and some at night. For many people, the shower is a calming experience that helps them relax before or after a hard day. Additionally, many people spend more time in the shower than necessary, either listening to music or thinking. While the steam produced by a shower is effective at clearing sinuses and opening pores, the amount of time spent in showers shows that it is a viable space for more value-adds.
Workshop Question - How could your brand seamlessly integrate its products into consumers' daily lives?
Trend Themes
1. Aromatherapy Shower - Aromatherapy showerheads and attachments are becoming an increasingly popular trend for self-care in the home. The innovation opportunity lies in integrating technology to customize and automate the fragrance and skin-boosting ingredients for individual needs.
2. Water-efficient Shower - Water-efficient shower systems and products are gaining traction for sustainable living. The innovation opportunity lies in creating a zero-waste shower experience with reusable and refillable cartridges.
3. Skincare Shower Head - Skincare shower head attachments are growing in popularity for consumers looking to boost their skin health during their bathing routine. The innovation opportunity lies in combining these attachments with smart technology for personalized skincare and integration with other beauty products.
Industry Implications
1. Bathroom Fixture Industry - Aromatherapy showerheads and water-efficient shower systems are creating new product opportunities for the bathroom fixture industry, which can benefit from expanding their offerings to meet customer demands for eco-friendliness and stress-relieving self-care.
2. Beauty and Wellness Industry - The skincare-focused showerhead attachments and aromatherapy shower products are creating new opportunities for the beauty and wellness industry, where companies can integrate these products into their lines for holistic self-care routines.
3. Smart Home Industry - The integration of technology with skincare shower heads and aromatherapy shower products creates new opportunities for the smart home industry, where companies can integrate these products with other smart home technologies to create personalized, automated experiences for users.
