Fishing companies are introducing ropeless traps to preserve the ecosystem
Trend - Companies are introducing fishing traps that are ropeless and located with acoustic signals. These traps have self-inflating balloons to allow them to surface when called, and can be used more than ten times. This results in fewer fish and whales caught in unnecessary ropes.
Insight - Commercial fishing is essential to maintaining an affordable supply of seafood for customers. However, this fishing is often destructive to the aquatic environment due to single-use traps and materials being lost in the water. For customers who do not consider the sustainability of fishing, reducing costs and increasing supply is a real desire. This puts pressure on companies to deploy more efficient, more sustainable methods of fishing that reduce costs across the board.
Insight - Commercial fishing is essential to maintaining an affordable supply of seafood for customers. However, this fishing is often destructive to the aquatic environment due to single-use traps and materials being lost in the water. For customers who do not consider the sustainability of fishing, reducing costs and increasing supply is a real desire. This puts pressure on companies to deploy more efficient, more sustainable methods of fishing that reduce costs across the board.
Workshop Question - How could your industry better emphasize the rundown effects of sustainability?
Trend Themes
1. Ropeless Fishing Traps - The trend of ropeless fishing traps is leading to significant environmental benefits in the fishing industry with less gear loss, reduced entangled wildlife, and less impact on the ecosystem
2. Acoustic Sonar Systems - Acoustic sonar systems are transforming commercial fishing decision-making by reducing the need for human interference, elevating fishing accuracy and welfare of marine life
3. Timed Release Traps - The trend towards timed release fishing traps reduces the impact of fishing on the environment, ensures sustainability, and simplifies operations, giving fishermen more time to focus on other essential tasks
Industry Implications
1. Marine Technologies - Marine technologies like acoustic sonar systems and GPS tracking systems for fishing boats create opportunities for innovation in the fishing industry, supporting the needs of environmentally conscious customers
2. Sustainable Fishing - Sustainable fishing techniques such as ropeless, acoustic-enabled, and timed-released traps and their associated complementary tools are a significant positive disruption in the fishing industry
3. Wildlife Protection - The need for reducing the wildlife impact of fishing gear creates opportunities for innovation in the form of eco-friendly fishing techniques, gear, and practices
3 Featured, 9 Examples:
10,490 Total Clicks
Date Range:
Feb 23 — Apr 23
Trending:
Warm
Consumer Insight Topics:
