Acend Club Partners with Shikenso Analytics to Track Engagement
References: acendclub & esportsinsider
Europe-based esports organization Acend Club has partnered with Shikenso Analytics in an effort to implement AI solutions in Acend’s current business model. These AI solutions will allow Acend to keep track of partnership performance on its social media platforms as the organization rapidly grows within the European scene. Acend most notably came out as the winner of the VALORANT Champions in 2021, and now the company will be offering rosters for Halo, Rainbow Six Siege, PUBG, and Apex Legends.
Shikenso Analytics will be measuring the exposure that Acend can deliver through a comprehensive collection of data on partnership success on social media. This will then allow Acend to understand how important brand integration is to its core operations.
“Partnering with Shikenso will allow us to better understand and deliver content tailored to our audience and fans. With the data and analytics opportunities this partnership will provide, we are eager to utilize the accurate reporting tools to better serve Acend fans as well as future partners,” said Benjamine Rolle, Founder and Director of Acend Club.
Image Credit: Acend Club, Shikenso Analytics
Shikenso Analytics will be measuring the exposure that Acend can deliver through a comprehensive collection of data on partnership success on social media. This will then allow Acend to understand how important brand integration is to its core operations.
“Partnering with Shikenso will allow us to better understand and deliver content tailored to our audience and fans. With the data and analytics opportunities this partnership will provide, we are eager to utilize the accurate reporting tools to better serve Acend fans as well as future partners,” said Benjamine Rolle, Founder and Director of Acend Club.
Image Credit: Acend Club, Shikenso Analytics
Trend Themes
1. Esports AI Solutions - Esports organizations are partnering with AI solutions providers to optimize their operations and improve fan engagement.
2. Social Media Partnership Analytics - Analytics companies are helping organizations track the success of their partnerships through comprehensive social media data collection.
3. Data-driven Marketing in Esports - Esports organizations are leveraging data and analytics to better understand their audience and deliver tailored content and marketing strategies.
Industry Implications
1. Esports - Esports organizations are adopting AI solutions and data analytics to improve fan engagement, optimize their operations, and boost revenue streams.
2. Analytics - Analytics companies are providing comprehensive social media data collection and reporting tools to help organizations track partnership success and make data-driven decisions.
3. Marketing - Marketers in the esports industry are leveraging data and analytics to inform their content creation and delivery strategies, optimizing their engagement with fans and partners.
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