Maybelline's SuperStay Ink Crayons Boast Built-In Sharpeners
Laura McQuarrie — June 18, 2019 — Fashion
References: maybelline & hellogiggles
Maybelline's new lipstick crayons are being introduced in bold colors, long-lasting formulas and convenient packaging designs that include built-in sharpeners. The all-new SuperStay Ink Crayon Lipsticks are comparable to the beauty brand's SuperStay Ink Liquid Matte Lipstick, but in a fun format that's similarly resistant to smudges and transferring.
The twist-up matte lipstick crayons are offered in a variety of flesh-colored shades, as well as deep plum tones to suit styles of all types. The color cosmetics are said to provide up to eight hours of long-lasting matte color that can easily be drawn on the lips without fading.
While the portable product's precision tip is ideal for defining the contours of the mouth, the wider portion of the crayon is perfect for filling in the lips with a generous amount of color.
The twist-up matte lipstick crayons are offered in a variety of flesh-colored shades, as well as deep plum tones to suit styles of all types. The color cosmetics are said to provide up to eight hours of long-lasting matte color that can easily be drawn on the lips without fading.
While the portable product's precision tip is ideal for defining the contours of the mouth, the wider portion of the crayon is perfect for filling in the lips with a generous amount of color.
Trend Themes
1. Portable Lipstick Crayons - A trend towards convenient and portable lipstick packaging designs that include built-in sharpeners and precise tips for easy application.
2. Long-lasting Matte Lipsticks - A growing trend towards long-lasting matte lipstick formulas that are resistant to smudges and transfers.
3. Bold Colored Lipsticks - A trend towards bold and vibrant lipstick shades that appeal to a wide range of consumers.
Industry Implications
1. Beauty Industry - There is an opportunity for the beauty industry to innovate by creating more convenient and portable lipstick packaging designs while also focusing on long-lasting matte formulas and bold colors.
2. Cosmetics Packaging Industry - There is an opportunity for the cosmetics packaging industry to innovate by creating packaging that is tailored to the needs of consumers, such as built-in sharpeners and precise tips for easy application.
3. Product Design Industry - There is an opportunity for the product design industry to innovate by creating more functional and convenient lipstick packaging designs that also take into consideration color payoff and longevity of the formula.
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